Oslo, Norway – December 21st, 2010 - Numo, one of the leading mobile application companies in Scandinavia, is joining forces with Widespace - the premium mobile ad network.
Advertisement through mobile applications has been categorized as a “hype” for a long time, “and yes” that was the situation not long ago. Today however, the mobile advertisement market is growing rapidly. If this growth continues, the mobile ads markets will be worth over $118 billion in a few years.
For the last three years Numo has built a substantial customer base with over 3 million end-users of the products Numo Finder, SMS Preview and Company Phonebook. By joining forces with Widespace represented in over 60 countries, Numo will get the opportunity to capitalize on this customer base and their dynamic ad enabled mobile clients, making this a strong advertisement channel for advertisers. The key to success in mobile advertising is to deliver ad placements that work, without being intrusive. People are willing to see ads in free software as long as it is done in a delicate way.
“Mobile advertising is being taken seriously. Google acquired Admob for $750 million, and Apple bought Quattro Wireless for $300 million. I strongly believe that we are in the right position to succeed in this market, with our unique and effective mobile ad units and their volume. With the Widespace revenue maximizing ad server and ad feed, we are about to create a very interesting business model for us and for the consumers” says Trond Ingeretsen CEO at Numo.
“We are especially pleased to work with Numo, since they have interesting and unique advertising placements. Ad effectiveness is one of our key differentiators and we believe Numo has some very compelling ad spaces” said Henric Ehrenblad, founder and head of marketing at Widespace.
Widespace (www.widespace.com) is a premium mobile ad network focusing on providing innovative ad solutions to advertisers, publishers and developers. Widespace works with several of the leading publishers and mobile operators throughout Scandanavia and Northern Europe. The platform includes advanced revenue maximization algorithms, and works on more than 10,000 handsets including Android and iPhone. For more information go to www.widespace.com.
Numo (formerly Mobile Nordic) focuses on creating intuitive mobile solutions that moves the company closer to its vision of "the interactive global phonebook in your pocket". With its GSMA Award winning products, users get tools that make it easy to find any phone number, person, place, SMS, see who is calling with reverse lookup, or whatever they are searching for in one interactive communication center.
Numo is going for global reach and have today offices and affiliates in Beijing, Frankfurt, Helsinki, London, Madrid, Oslo (HQ) and Taipei. For more information please visit www.numosolutions.com.