Serko Online

Serko Online Wins ISV Solution of the Year at Microsoft Awards

Pressemelding   •   sep 20, 2010 09:28 CEST

Leading Online Travel Management Provider - SERKO wins 2010 Microsoft Partner Awards, Independent Software Vendor Solution of the Year in the Supreme Award category. At the recent 2010 Microsoft Partner Awards SERKO Online was voted Independent Software Vendor Solution of the Year in the Supreme Award category. This outstanding achievement recognises a business that is creating a significant impact on their industry. There are over 3500 Microsoft Partners and with the calibre this year considered the best yet, Michael Thorburn, SERKO GM Sales & Marketing, was exceptionally pleased.

"We always set out to be the market leader and an award such as this independently endorses that strategy. Coming on top of our recent award from Business Travel Monthly (SERKO Online was named 2010 Technology Services Provider of the Year in the prestigious BTTB Travel Management Awards), it is clear to us that the industry and our peers in general back what our client feedback tells us: that the SERKO solution is Australasia's leading Online Booking Tool (OBT) and has been so for over a decade."

SERKO Online has always had an innovative approach, being the first to develop processes such as One Way Fare Logic, while the latest version of the SERKO Online Booking Tool has some 30 outstanding and practical features that other OBT's have yet to match. All of these, and the company's approach, are customer-focused and end-user driven, Thorburn says.

"Everything we develop is aimed at making the job of the client easier, and making them more efficient and effective when booking travel online. That applies whether we're working with a TMC (Travel Management Company) or a Procurement Manager: it's our job to make theirs better with our innovative technology."

SERKO Online is a versatile platform that matches clear, simple functionality with innovative features to deliver a distinct advantage to the end user. Fully ERP-integrated SERKO Online runs as a Web-based programme that delivers duty of care features such as Traveller Tracking and One Way Fare logic that simplifies the most complex booking requirements, while strategic partnerships with industry leaders ensure SERKO delivers on all fronts. Thorburn says that whatever the size of the business, however complex the company's requirements, SERKO Online gets travellers where they need to go, meets whatever other travel needs they may have, and brings them back again, "and it's all done within policies specific to each particular business or organisation."

While SERKO Online's dominance of the Australasian market makes clear that they are the most sought-after OBT, independent endorsements with the weight, credibility and high visibility of companies such as Microsoft are very important votes of confidence.
"Being voted Supreme ISV Solution of the Year at the local Microsoft Partner Awards gives further impetus to our on-going strategy to innovate and lead the market so that our customers - existing and potential - know they're dealing with the best Online Travel solution."

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