Performance sportswear brand, ASICS was awarded the prestigious ‘Best New Retail Concept’ title at the MAPIC Awards at an awards ceremony in Cannes last week. ASICS’ flagship store in Amsterdam picked up the 2011 award for its original and innovative retail experience. Since opening last year, the store has exceeded sales expectations by over 20%.

ASICS opens a world class European head office in Hoofddorp, Netherlands

Høsten 2011 vil ASICS introdusere den første Innebandy kolleksjonen noensinne for men og kvinner.