February 17, 2011 – GSMA Barcelona, Spain. Numo, the innovative mobile application company in Scandinavia, today disclosed compelling result from its first trials of In-App-Advertising campaign.

“Over the last few weeks, we have been trialing different solutions of in-app- advertising throughout our product portfolio, and we are proud to see that we have experienced that above 35% of the users clicked on the ad”, says Trond Ingebretsen, CEO at Numo AS. “This shows that a smart ad that is correctly presented in the right application is a very cost effective way of spending marketing money.”

The most  efficient campaign in this trial was a campaign in cooperation with Opera Software where ads for the world’s most used mobile browser -  Opera Mini - was integrated into Numo products.  The campaign ran over 20 days and different messages and solutions were tested.

“It was definitely interesting to see that we could reach as high as up to 35 % of users clicking the ad in our cooperation with Numo.  We are still in our early phase – but it is clear that we will increase our investments in advertising“, says Angus Thompson, Marketing Manager, Opera Software.

The Numo product suite includes Numo Finder, winner of the prestigious GSMA Global Awards 2009 as the most innovative mobile consumer product, as well as the mobile sync solution Autosync, SMS Preview and Company Phone book. This comprehensive product portfolio positions Numo as a world leader in contact management, contact information handling and contact quality.

Numo recently announced passing 3.5 million registered users.

The Numo applications are available through major appstores

More information
NUMO AS
Trond Ingebretsen CEO   +47 9825 6001, trond@numosolutions.com
Rudi Rørstad Co-founder / CMO   +47 4820 3030, rudi@numosolutions.com

OPERA SOFTWARE
Angus Thompson Marketing Manager   +47  4678 7617, angust@opera.com

About Opera Software ASA
Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.