NOA Relaxation expands internationally

NOA Relaxation has been contacted by over 100 international distributors. The first step in the international expansion will be Ireland. Furthermore around 30 countries have been identified as priorities and discussions are underway.

"We have just signed with Movabend in Ireland. One of the larger distributors within beverage. We are very pleased and proud to be start this co-operation as a first step on the international arena. We have great confidence in Movabend and they are showing a fantastic passion for NOA Relaxation" Says Carl Ivarsson, International Expansion Manager at NOA Relaxation. 

The global market for so called relaxation beverage was 2014 estimated to a 153 Million USD with a 25% growth per year. Industry experts believe that the relaxation beverage will have the same development as the energy drink sector had with Red Bull leading it in the end of the 90-ties. (Beverage-Daily.com. A Bloomberg analysis says that the relaxation category will be the next "billion-dollar industry" within beverage and the category has been said to be one of the top industries with the highest growth potential over the coming 5 years. 

"We are seeing increased stress problem in society. Sleep deprivation, concentration issues, increased blood pressure and sick leave due to burn out symptoms and other stress-related problems are increasing at an alarming speed. We believe that there is a reaction coming to this, a shift in our values. People are choosing to stress less and focus on what is important for them instead. It seems as if consumers have discovered that NOA Relaxation can help with this, to reduce stress and help increase focus. We are having extremely high demand for our products and have had to invest in a new production facility to be able to meet this high demand" says Noa Fridmark, founder and CEO of NOA Relaxation.