Optimizer invests in start up comet Tinitell

Next investment for Optimizer Invest is the Swedish start up company Tinitell. The company makes mobile phones for kids in in the shape of wristbands.

Tinitell was founded by Swedish-American Mats Horn and has since its establishment in 2012 attracted great interest. The company has developed an idea to provide children with a new and flexible communication solution. The product is, simply explained, a combination of a mobile phone and walkie talkie equipped with both GPS and voice command. Optimizer Invest invests 1 million US dollars in the first stage.

Tinitell has won prestigious awards like the Venture Cup in Sweden. In March this year Tinitell won first prize at the buzzed about technology festival SXSW in Austin, Texas.

Henrik Persson, partner in Optimizer Invest, comments:

"We are very pleased to have the opportunity to invest in Tinitell. New communication solutions for children are next in line of innovations that can hit big. Tinitell’s product is smart, safe and simple, three factors that most new innovations should include but requires great skills to obtain. We see a tremendous potential for Tinitell and will contribute with our experience, expertise and network to make the future development of the company move forward with additional strength."

Mats Horn, founder of Tinitell, comments:

"Getting Optimizer Invest as a partner is definitely positive for us. Their experience of being entrepreneurs, knowledge of online marketing and how to drive traffic are extremely important factors for Tinitell. I look forward to a successful cooperation."

Tinitell’s products will be available for purchase on the company’s website starting summer of 2015.

For more information, please contact:

Henrik Persson, partner, Optimizer Invest

henrik@optimizerinvest.com, optimizerinvest.com

Mobile: +34 672083055

For more information about Tinitell, please visit tinitell.com.