Press release -

Stockholm now has a POP HOUSE HOTEL with themed rooms and live gigs

On March 25, Melody Hotel changed name to POP HOUSE HOTEL, which houses the Swedish Popular Music History exhibit, ABBA The Museum, Swedish Music Hall of Fame and the POP shop. The house has already welcomed more than 600,000 visitors. Now the hotel and restaurant is being further developed:

“Our goal of fully integrating the operations between ABBA The Museum, Swedish Music Hall of Fame and the hotel are underway. In line with this, it feels natural for us to change the name of the hotel to POP HOUSE HOTEL, where our intention is to realize the vision of a house of music in Stockholm,” says Björn Ulvaeus.

“Our hotel and restaurant guests will love what’s in store for them at the POP HOUSE HOTEL. This summer we’re planning live music gigs at our outdoor courtyard. We will also be decorating a number of hotel rooms in an exclusive music-theme interior. We want POP HOUSE HOTEL to be associated with all forms of music. A couple of months ago, we hosted an international song writing camp with 45 up-and-coming song-writers from all over the world. And recently, in collaboration with ABBA The Museum, we organized Katy Perry’s end of tour party in conjunction with her concert at Stockholm Globe Arenas,” says Pelle Lindberg.

The name change occurred on Wednesday, March 25 and the old name will be searchable for a transition period.

In December, Björn Ulvaeus in collaboration with partners Conni Jonsson and Pelle Lindberg, acquired the Konsthallen 2 property at Djurgårdsvägen 68 in Stockholm, through the new company POP HOUSE SWEDEN. The building houses three tenants: ABBA The Museum, Swedish Music Hall of Fame and Melody Hotel.

In February, POP HOUSE SWEDEN took over the operations of Melody Hotel. The hotel, which comprises 49 rooms as well as restaurant, bar and event operations, opened at the same time as the museum in spring 2013. The courtyard facing Djurgårdsvägen is a vibrant gathering spot for visitors from around the world, particularly in the summer time with an outdoor bar, restaurant, live concerts and events.

News updates from Djurgårdsvägen 68 will be presented on a regular basis throughout 2015. Make sure to follow our news releases by subscribing to our news service at MyNewsdesk.com.

Contact
POP HOUSE SWEDEN
Pelle Lindberg, CEO
M: pelle@pophouse.se
C: +46-70 694 40 20

ABBA THE MUSEUM
Press
M: press@abbathemuseum.com
C: +46-73 934 35 05

ABOUT POP HOUSE
The property Konsthallen 2, at Djurgårdsvägen 68 in Stockholm, opened its doors to the public on May 7, 2013. The property houses ABBA The Museum, Swedish Music Hall of Fame and POP HOUSE HOTEL.

POP HOUSE HOTEL is a modern boutique hotel located at the heart of Sweden’s most touristed area, with Gröna Lund, Cirkus, Liljevalchs and Skansen as neighbours. The hotel has 49 comfy rooms, and a restaurant and bar. Since opening in May 2013, the hotel has climbed quickly to a top 20 position in TripAdvisor’s ranking of hotels in Stockholm. The hotel’s proximity to and cooperation with ABBA The Museum as official hotel partner is one of the hotel’s key strengths.

ABOUT ABBA THE MUSEUM
ABBA is one of the world’s most successful bands, with over 380 million albums sold worldwide. ABBA The Museum presents a complete picture of the group, from when ABBA was formed in the early 70s, through the breakthrough with Waterloo in 1974, on their major world tours, up to the pause in 1982. ABBA The Museum is a part of the Swedish Music Hall of Fame, which promotes an active and dynamic cultural life, enabling visitors from Sweden and abroad to share in the ever-evolving cultural heritage of our extensive music tradition. Since opening, the museum has welcomed over 600,000 visitors from all over the world. Great interest in the content and offering at Djurgårdsvägen 68 is seen among Swedes too. In a recently conducted survey, (Novus, Aug 2014, and Oct 2014), 8 of 10 Swedes said that they would like to visit ABBA The Museum, with 7 of 10 Stockholmers answering that they would like visit the museum to the same question.

Tickets can be purchased at abbathemuseum.com and at ABBA The Museum’s ticket partner SJ, at www.sj.se.

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Contacts

Andreas Johansson

Press contact CMO

Helena Mattsson

Press contact PR 073-934 35 05