Presend and Citycon extend gift card programme

Presend and Citycon have extended their cooperation for Citycon’s gift card programme to include the Swedish Citycon owned shopping centres Kista Galleria, Liljeholmstorget Galleria, Stenungstorg, Tumba Centrum, Åkersberga Centrum and Jakobsbergs Centrum.

The new Citycon gift card in Sweden, to be launched in December, can be used in all the shopping centres that are participating in Citycon’s gift card programme in Sweden, Finland and Estonia.

Earlier this year Citycon and Presend inked a new five year agreement, renewing their engagement in Finland and Estonia.

Citycon is a leading owner, manager and developer of urban, grocery-anchored shopping centres in the Nordic and Baltic regions. PRESEND is a leading Nordic-Baltic prepaid program manager, providing gift cards to shopping centres and city centres.

“We are excited to extend our partnership with Citycon, which has a modern and highly professional approach to gift cards. The cards are sold through self-service kiosks and the same card can be used in multiple shopping centres, even cross-border. The more centres the card can be used in, the greater the value to the cardholder”, says Jon Sederqvist Østmoe, CEO at PRESEND.

Johan Claesson, responsible for gift cards at Citycon in Sweden, explains, “We chose PRESEND because of their proven track record. The system is modern and flexible with minimum administration. Importantly, PRESEND understands both the needs of modern shopping centres and the trends in payments technology.”

About Citycon:
Citycon is a leading owner, manager and developer of urban, grocery-anchored shopping centres in the Nordic and Baltic regions, managing assets that total close to EUR 5 billion and with market capitalisation of approximately EUR 2 billion. Citycon is No. 1 shopping centre owner in Finland and Estonia and among the market leaders in Norway and Sweden. Citycon has also established a foothold in Denmark. For more information, please visit: www.citycon.com