Leading Nordic wines and spirits producer Altia Plc and retail chain Marks & Spencer agreed to start distribution of Koskenkorva Vodka in the UK. Marks & Spencer is listing the renewed vodka brand in September.
The premium export brand of Altia, Koskenkorva Vodka, is currently available in almost 30 countries. The distribution in the UK will expand notably during September when Marks & Spencer launches the product to its 130 stores. Marks & Spencer is one of UKs largest retail chains.
”We are very excited about the collaboration with one of the most renowned retail chains in the UK. Koskenkorva Vodka has undergone a significant rebranding work, and the vodka itself has received several international awards. Recent investments in Koskenkorva vodka have brought our key export brand positive attention, which also led to the deal with Marks & Spencer”, tells Kirsi Puntila, SVP, Marketing at Altia.
”We are really excited about listing Koskenkorva Vodka in September. Great liquid made from pure raw materials, delivering a smooth, refreshing taste on the palate. Coupled with fantastic packaging that tells the story of the ingredients from its original craft ‘real village’ recipe, this is a perfect brand for our customers”, says Michael Wallis, Spirits Buyer at Marks & Spencer.
Altia, Kirsi Puntila, SVP Marketing, tel. +358 40 509 7061 or mail email@example.com
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Altia is the leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia’s head office is located in Helsinki, Finland and production plants in Rajamäki and Koskenkorva. Sustainability is a crucial business factor for Altia. We want to enhance a modern, responsible Nordic drinking culture. Environmental responsibility is carried out e.g. at our own bio energy plant at Koskenkorva distillery. Our net sales were 380.7 million euros in 2015 and we employ 880 persons. Altia is owned by the Finnish state. Our own brand include Blossa, Chill Out, Koskenkorva, Larsen, Renault, O.P. Anderson, Valhalla and Xanté.
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