Bulls Licensing

Bravado has appointed Bulls Licensing to drive licensing activities for the emoji® brand in the Nordics

Press Release   •   Jan 30, 2018 07:44 GMT

Bulls Licensing teams up with Bravado UK to represent the emoji® brand in Sweden, Finland, Norway and Denmark. Through the agreement, Bulls Licensing will further develop partnerships for the brand and expand its portfolio of licensees.

The emoji company has transformed today’s power of digital communication into a global licensing phenomenon when it created the emoji® lifestyle brand back in 2013.

The company owns more than 800 trademarks and created more than 8000 icons, patterns and characters protected by copyright and available for legal licensing and merchandising.

The emoji® brand offers variety and year-round potential across vast product categories way beyond standard licensing and reaches out into all channels of distribution while the brand appeals to all ages and any gender. The emoji® brand is used by more than 500 global license and has been nominated the third most influential brand in the year 2017.

”Our new partnership with Bulls Licensing will guarantee a wide coverage for our brand throughout the Nordics” says Marco Hüsges, CEO of th emoji company. We are excited about this new partnership with Bravado / Bulls Licensing which will guarantee a substantial growth and future development for the emoji® brand in the region.

“We are happy to partnering with Bravado UK for the Nordics. The emoji® brand is a perfect complement to our already strong portfolio. Bravado have made a fantastic work for emoji® in the UK and we are excited to taking the brand to the next level in the Nordics.” says Gustav Melin, International Licensing Director at Bulls Licensing.

David Boyne, Managing Director at Bravado commented ”To strike this partnership with Bulls Licensing is another great step for emoji®, to have their expertise and knowledge of the Nordic market is going to further drive the emoji® brand forward.”


About Bulls Licensing

Bulls Licensing is the pioneering agency for licensing and editorial content in Scandinavia. We connect brands for higher awareness and sales performance in a global arena. With a worldwide network of sub-agents and over 600 clients, our international knowledge and business capacity is there for you.

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