Swedish Hasbeens

Call of the Wild - Swedish Hasbeens SS13 collection

Press Release   •   Aug 27, 2012 09:54 GMT

During the 30's there was a growing discontent in the cities of the pollution caused by rapid urbanization and industrialization. People started to long for nature and faraway exotic locations. Exploration of the Wilderness and the unknown became strong influences on the 30's fashion, where strong women like Karen Blixen and Amelia Earhart strolled through fields only men had walked before.  

This collection is made in honor of those great Hasbeens of the 30's, who influenced a whole generation, showing that anything is possible, whether crossing the Atlantic or embarking on the most dangerous expeditions. They where true heroines balancing style with adventure.

Welcome to the Call of the Wild!

By popular demand, we are now releasing three new styles called Debutantes on a new, feminine yet low sole for that young and comfy everyday feeling. The retro stylish Papillon, the natural and romantic Ornament Sandal and the more casual Mary Jane Clog.

The Low Swedish Sole is the original sole which still looks the same as it did back in the 60's and 70's.  Hand-made in the middle of the Swedish forests, it is the base of many of our best selling styles. Three new styles, The Thong Clog, The Sweet Sandal and The Summer Sandal are introduced on this great handcrafted sole, making them comfortable and stylish at the same time. 

For SS13 we are introducing three new styles on the high sole - the bestselling sole of all time. The Lacy Sandal is inspired by beautiful 30's ornamental lace and The Cobra High has a new, curvy and feminine 30's look. The 7cm (2.8 inches) high sole makes them the perfect casual shoe with a feminine touch, balanced not to high and not to low.

The Super High is the base for the three new, higher and more feminine styles. On this height we are now introducing the new Heart Sandal in six different 30’s colors like red, yellow, pink and green.

The highest sole is The Sky High, which, like all our soles, is made out of one single handcrafted piece of wood. The wood has been dried for 4-6 months before artisans turn it to a fashion sole of the highest quality. The Savannah is a natural new style in soft nubuck colors. The perfect summer sandal, for that feminine, yet all natural style.

More product news comes in the form of the three natural and casual sandals on the real Cork Sole. Inspired by folkloristic ornaments of the 40’s, true to the Swedish tradition of that same name, we found the Midsummer Sandal on a leather wedge with a natural rubber sole.

For more information please contact Fia Haak!

Swedish Hasbeens was founded in 2007 by childhood peers Cilla Wingård Neuman and Emy Blixt. The story of Swedish Hasbeens started in 2006 when when Emy came across 300 pairs of clogs from the 70's, and realized that the world was ready for their return. The clogs have matured and today Swedish Hasbeens offer a wide variety of shoe styles in over 20 countries worldwide. 

The Hasbeens clogs, bags and belts are still handmade with natural grain leather in the old traditional way in the small factories that have made shoes for decades. Our production methods and material are kind to nature and people. Happy clogs make happy people.