Carlsberg Group

Carlsberg’s UEFA EURO 2012™ Mobile App Hits 2,012,000 Downloads!

Press Release  •  Jun 15, 2012 10:55 GMT

The Carlsberg UEFA EURO 2012™ app has now reached 2,012,000 downloads. Football fans have been downloading the app in their masses to ensure that they can keep up to date with all the UEFA EURO 2012™ news and get closer to the action.

Fans can use the Carlsberg app to vote for the winner of the Carlsberg Man of the Match Award live during every game of the tournament. Since the opening game on Friday 8 June, fans from around the world have been stepping up and voting for the player most deserving of the Carlsberg Man of the Match title. So far the fans vote has awarded the honour to the likes of European football stars including Andrés Iniesta (ESP), Mesut Özil (GER) and Robert Lewandowski (POL).

Fans can still download the Carlsberg UEFA EURO 2012™ app for free from the iTunes, Google Play and Chrome Web stores under the name ‘UEFA EURO 2012™ by Carlsberg’ and is available for iPhone, iPad, Android and Google Chrome. Developed in partnership with Motain, leader in sports publishing and creator of some of the most popular European football apps on the market, the app is now available in over 100 countries and has been number one in app store sports sections in over 20 countries.
As well as voting for the Carlsberg Man of the Match Award, users have also been enjoying live match commentary, a range of constantly updating football statistics, a bar finder and bar challenge quiz that can be played with friends, as well as exclusive football content featuring Carlsberg’s global ambassador Peter Schmeichel.

Jakob Kalkar, Carlsberg Group Media & Digital Director commented “We are delighted with the number of downloads reached already. It’s great to see that fans are excited by the range of content we are offering for UEFA EURO 2012™. To reach 2,012,000 downloads at this stage in the tournament is fantastic and with the knock-out stages coming up, there is no better time to get involved.”

Carlsberg ambassador Peter Schmeichel said “I’ve been using the app’s bar finder for the tournament, which has been a great help whenever I’ve wanted a cold Carlsberg! It’s great to be a part of Carlsberg’s UEFA EURO 2012™ team and to be at the tournament as a fan. Carlsberg always provide some great activities for fans to get involved in, and voting for the Carlsberg Man of the Match Award through the app is a great idea.”

The Carlsberg UEFA EURO 2012™ app adds to Carlsberg’s already extensive fan activity on Facebook, and includes exclusive content provided through its official tournament sponsor status. Fans have been offered the chance to win tickets for UEFA EURO 2012™ matches by playing in the application.

The Carlsberg UEFA EURO 2012™ is free to download from the iTunes, Google Play and Chrome Web stores under the name ‘UEFA EURO 2012™ by Carlsberg’ and is available for iPhone, iPad, Android and Google Chrome

To find out more Carlsberg’s activities and heritage in football, please go to www.carlsberg.com or visit www.facebook.com/Carlsberg.

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the six biggest brands in Europe.

More than 40,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2010, the Carlsberg Group sold more than 135 million hectolitres of beer, which is about 40 billion bottles of beer annually.

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