Chill Out wines get new design and smart packaging

Press Release   •   May 23, 2014 07:00 GMT

Altia's most popular own wine family, Chill Out, has got new design. The packages of the wines have been redesigned and different wine types are now clearly visible in the package.

Additionally, the new bag-in-boxes include practical rip tape which helps in recycling the empty package correctly.

Chill Out has a unique position as the leading lifestyle wine brand in the Nordics. The brand reached a volume of impressive 7,5 million liters in the region (Sweden, Finland, Norway, Denmark, Estonia and Latvia) in 2013  and keeps a positive trend.

Chill Out is a trademark owned by Altia. It can be described as the wine cosmpolite; the series includes good quality wines from different wine territories in the world, such as California, Australia and South Africa. The brand  stands for a chilled out lifestyle; to have a social and relaxing time instead of too much focus on wine, origin and grape varieties.

"Chill Out is also innovative being the first wine brand to offer the new smart function rip tape that makes the box easier to recycle. The function makes it easy to open the cardboard, to take out the plastic bag and recycle all parts of the box. This also adds to the uncomplicated and relaxed values of the brand that we offer smart packaging", says Kristina Dannäs, Business Manager for Chill Out.

Altia is the leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages in its market area. Altia serves its consumers, customers and partners close to markets with its wide production, sales and logistic set-up. Annual net sales amounts to approximately 480 million euro and the total number of personnel is approximately 1,000.

Altia’s own brands such as Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, Larsen, O.P. Anderson, Renault, Skåne Akvavit, Xanté and Arsenitch have a strong market position and a long heritage to cherish. Altia’s partner brands represent both local and international brands from all over the world, such as Codorníu, Drosty-Hof, Hardy’s, Jack Daniel’s, Bowmore, Nederburg, Ravenswood and Robert Mondavi.