Crunchfish AB

Crunchfish and Gionee in cooperation to enable touchless interaction in Elife E6 smartphone

Press release   •   Aug 07, 2013 07:24 UTC

Malmö, August 7th 2013 - Crunchfish AB, the Swedish touchless technology provider, and Gionee Communication Equipment Co. Ltd, today announced a cooperation regarding touchless functionality in the new Elife E6 smartphone from Gionee.

Gionee has integrated Crunchfish Touchless A3D™ gesture technology in the new Elife E6 smartphone. Users will be able to answer and reject phone calls, start slideshows in photo gallery, use video scrubber etc. without touching the device. The device will also pause a video playback if the users look away from the screen. 

"The agreement with Crunchfish allows us to enable touchless interaction in all our coming Elife devices. We are very happy with our cooperation with Crunchfish and excited to have a touchless user experience in our Elife smartphones.” said Xu Li, Vice President of Gionee.

“We are extremely pleased to work with Gionee, one of the leading mobile phone providers in China. Gionee’s solid focus on innovation and user experience fit our strategy very well, which makes this cooperation even more exciting. ” said Joakim Nydemark, CEO of Crunchfish AB.

About Gionee Communication Equipment Co. Ltd, Shenzhen, China:

Established in 2002, Gionee is a hi-tech company engaged in mobile device designing, R&D, manufacturing, with sales in international markets, and offering mobile internet application service. Gionee sells over 23 million handsets per year in China, ranking as No.3 brand in 3G market share in Aug 2012. Gionee has since 2011 rapidly expanded internationally and provides top featured phones to e.g. Nigeria, Vietnam, Taiwan, Myanmar, India, Thailand and Philippines phone markets.

About Crunchfish AB, Malmö, Sweden:

Crunchfish is passionate about touchless interaction. We take the user experience with apps and mobile devices to the next level by making the touchless interface available everywhere.

The company was founded in 2010 and is recognized by Red Herring as one of the cutting edge technology companies in Europe and awarded as 2013 Red Herring 100 Europe Winner

The business is global with mobile device manufacturers and app developers as customers, especially in the segment of mobile gaming.

Crunchfish takes the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere. We offer fully integrated touchless solutions, products and expertise in touchless technology.

Learn more about us at and