Dr Ambuj Goyal joins the Magine Board

Press Release   •   May 14, 2014 11:04 GMT

Magine (, the Stockholm-headquartered cloud-based TV service, today announces the appointment of Dr Ambuj Goyal to its board. Dr Goyal has an extensive background in leading technology driven businesses, having held a number of high profile roles within IBM over his 32-year career with the company.

As the General Manager of Information Management and Business Analytics, he drove the company to become a leader in the business analytics space, addressing the urgent requirements of international enterprises and governments for efficient ways to store, manage and extract value from information. Other roles include leading worldwide computer science research at IBM Watson, and leading research and development for all of IBM's systems and technology businesses. 

Dr Goyal is an IEEE Fellow, as well as a Fellow of the Association for Computing Machinery

Kamal Bherwani, Chairman of Magine, comments: “Magine welcomes Dr Goyal to the board, and looks forward to benefitting from his deep experience and expertise in pioneering disruptive technology. As we prepare for further international roll-out and expansion, it is important for us to engage with broadcasters, advertisers and consumers as comprehensively as possible, and to ensure that we utilize technology and data in order to provide the best next-generation experience."

Dr Ambuj Goyal comments: "The television industry has remained fairly untouched by the cloud, social and mobile phenomena. Magine is completely transforming the way television is delivered by leveraging cloud economics, and is consumed in the world of instant gratification by leveraging social, mobile and real-time analytics capabilities. The television experience will become as integral to our daily lives as the music experience has become, not tied to a voice box or a video box. It is an honour to be asked to help guide such a leadership team". 

What is Magine?

Magine is a secure cloud-based platform that allows broadcasters and content providers to deliver live and time-shifted TV, as well as catch-up and on demand programming, in the same place and across all devices. Available as a web player, iOS app, Android app, and through Smart TVs, Magine offers users the TV they love on any screen. 

The business launched commercially in March 2013 in its native Sweden, and in April 2014 in Germany, hosting some of the world’s best known brands and channels in each territory, including Discovery, Fox, Nickelodeon, CNN International, BBC, Eurosport, and National Geographic, as well as channels from key national broadcasters. In Germany, Magine users can access ARD, ZDF, RTL, and a selection of international Pay TV channels, having announced a partnership with ProSiebenSat.1 in January 2014.

A beta version of Magine has been rolled out in Spain (July 2013) with a commercial launch set to follow.

For international media enquiries, please contact:

Deliberate PR

Benjamin Webb / Caitlin Collins /

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Magine is not TV through a new device but a secure, cloud-based TV delivery platform that offers the ultimate freedom of watching live, start over and catch-up television from channels on different devices, always respecting the rights agreements in place. It delivers high speed, high- quality, DRM protected images via any available internet connection.