Ecolean AB

Ecolean aseptic packs for the first time shown in the Middle East

Press Release   •   Feb 19, 2013 10:09 GMT

Ecolean will exhibit its lightweight aseptic packaging solution for the first time at Gulfood, the world's biggest annual show for the food, beverage and hospitality industry, in Dubai on February 25-28, 2013.

The Swedish packaging company Ecolean, successfully launched its aseptic packaging system in 2009 and is today collaborating with market leaders in the liquid food industry in the European, South Asian and Chinese markets. Ecolean is now expanding its focus into the Middle East and nearby regions. The trends in these markets are clear; liquid food producers are demanding packaging innovations to enable them to catch the eye of fast-moving consumers. The flexible Ecolean package is a response to the demands for unique, differentiated packaging that delivers consumer convenience and a proven environmental profile.

Discover what’s really new in lightweight packaging. Using the theme “Lighten Up!”, Ecolean will exhibit its complete range of aseptic packaging from family-sized packs to the new portion pack sizes that were recently introduced. The portion pack sizes, 200 ml and 250 ml, with an optional straw attached, are perfect for refreshment on the go or for smaller households. When emptied, the packages become flat as an envelope and take up almost no space in the trash bin.

The South Asian markets are among the fastest growing regions in the world and we are determined to take part in this development, as we have done successfully in other emerging regions. We are confident that our packaging solution will fit perfectly with the increasing demands on liquid food producers for differentiated packaging, consumer convenience and environmental concerns, says Peter L Nilsson, CEO, Ecolean Group.

For more information please visit www.ecolean.com or contact the press and marketing unit at Ecolean: Anna Annerås or Louise Hobroh on +46 (0)10 459 40 00

Come and see us at Gulfood 2013

February 25-28, 2013

Sheikh Saeed halls – Hall 1, Stand  S-D4.

Download high resolution pictures at www.ecolean.com/en/about/downloads
 

För mer information, kontakta:
Peter L Nilsson, Managing Director, Ecolean AB
Anna Annerås, Marketing Manager, Ecolean AB
Phone: +46 (0)42 450 45 00
www.ecolean.com

Ecolean
Ecolean develops and manufactures packaging systems for the dairy and liquid food industry. Ecoleans modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is an international company with its headquarters in Sweden. Founded in 1996 it has commercial activities in more than 30 countries, China and Russia being the largest markets. Ecolean has 260 employees.