Is it possible to regenerate a brand by switching the packaging? Most definitely, according to Engro Foods Limited, one of the biggest and fastest growing companies in Pakistan. In Ecolean’s stand at Anuga FoodTec in Cologne on March 25th, Engro Foods will share their insights on how to revitalise a brand. By being innovative and different they have in one year doubled the sales of the brand and have also become the market leader.
Making a rapid turn-around on the competitive Pakistan market isn’t easy, but innovative packaging and clever marketing has proven a highly successful formula for Engro Foods flag ship brand, Olper’s milk.
“We have been able to double the sales of the brand since the launch of the Ecolean package and this can be attributed to the new innovative packaging format itself together with an extremely potent marketing mix. Knowing exactly how to challenge the habits and perceptions of the consumer is vital”, says Syed Waqas Azhar, GM Marketing Dairy at Engro Foods Limited.
“Innovation through packaging has proven to be a winning strategy to win the battle over the consumer. However the way to success requires determination and knowledge. Olper’s achievements on the Pakistan market proves that innovative thinking really pays off”, says Anna Annerås, Marketing Director at Ecolean.
Presentation “Packaging innovation and brand regeneration – the success story of Olper’s milk in Pakistan”.
Date: Wednesday March 25th, 2015
Time: 15.00-15.30 CET
Location: Ecolean’s stand E070 in Hall 7.1 at Anuga FoodTec, Cologne, Germany
The presentation will be held by Mr Syed Waqas Azhar, GM Marketing Dairy, Engro Foods Limited.
Find out more about Ecolean’s participation at Anuga FoodTec and book a meeting at www.ecolean.com/anuga2015/.
For further information, please contact:
Anna Annerås, Marketing Director Ecolean AB
Mobile: +46 (0)72 724 35 74
Ecolean develops and manufactures packaging systems for the dairy and liquid food industry. Ecoleans modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is an international company with its headquarters in Sweden. Founded in 1996 it has commercial activities in more than 30 countries, China and Russia being the largest markets. Ecolean has 260 employees.