Eight new trade organizations partner with SEQR for mobile payments: Butikerna signs agreement with Seamless

Press release   •   Jun 03, 2014 09:25 UTC

An additional eight trade organizations partner with SEQR to offer an alternative payment solution to customers who have long relied on their smartphone as a natural part of their daily lives. It’s Butikerna – the organization for small and middle-sized stores within the retail industry in Sweden – who has signed a frame agreement with Seamless for the mobile payment solution SEQR.

– Through SEQR, we can offer Butikerna a complete payment application with an understanding for the consumers. The enterprises can lower their transaction cost while offering their customers a range of added value features in addition to paying with their mobile. We have built in loyalty building functions such as connections to loyalty programs and offers selected for our mutual customers, says Peter Fredell, CEO of Seamless which provides SEQR.

Butikerna’s 4 500 members are divided between eight trade organizations – the national organization for Bike, Motor and Sport trade, the Swedish Toy Association, the Association of Swedish bakers and confectioners, the Association for Swedish convenient stores & Fast Food, the Pet Trade Organization, the Association for Swedish bowling alleys and the Swedish Antiquarian Booksellers' Association.

– Our aim is to create the best possible playing field for our members. SEQR enables significant savings and increased security while opening up a new marketing channel developed with customers’ wants and needs in mind.  We welcome the possibilities that come with mobile payments through SEQR and have a positive view on how this will change the payment industry, says Butikerna’s CEO, Bengt Hedlund.

For interviews and more information contact:
Cecilia Lago Albright, media contact Seamless,+46 (0)707-43 13 45,

ABOUT SEQR, by Seamless
SEQR (se·cure) is Sweden’s and Europe’s most used mobile wallet in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, connect loyalty programs, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR’s unique transaction platform has been developed by Seamless, one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1 billion transactions annually through 525 000 active sales outlets. 4 600 merchants have chosen SEQR including Sweden’s largest grocery chains, fast food chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn. SEQR was launched in Romania in 2013, in Finland in 2014 and is scheduled to launch in Belgium in the spring of 2014. In 2013, SEQR won the Mobile Money Global Award for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker.