Ørgreen Optics A/S

Electric Dialectic - A shady duo from Danish eyewear brand Ørgreen

Press Release   •   May 11, 2016 17:41 GMT

In a world of contrast and contradiction, Ørgreen introduces a pairing of opposites. Two versions of the same concept in a unisex duo of sunglasses celebrating the duality of difference. A symmetry of shape that appeals to the introver t vs. the extrover t , the male vs. female, expressing insight vs. outlook and all the ambiguity in between. Drawing on the deepest definition of our DNA , our chromosomes, the launch of XY and YX is an homage to the polarity of personality in all of us. The names mirror each other in a round panto shape boasting faceted edges - with a twist . The XY frames have facets angled outwards, whereas the YX frames have facets angled inwards. The irony of the dichotomy is that the difference derive from the sameness. Two mutually inclusive, androgynous designs that blur boundaries and diffuse distinctions. Like Plato’s description of love as the search for the lost half of one’s essential self, XY YX are like the merging of two souls lost - and found.

Photo by Petra Kleis

Styling by Ezra Shami

Hair & makeup by Ayoe Nissen

Models Jade D’econzac & Blake Jordan

The Ørgreen trademark is our prescription eyewear and sunglasses, made in titanium and beta-titanium: precious metals in a superb quality designed to last. Our collections are designed and developed in Denmark and made by hand in Japan, known and respected for high standards and irrefutable quality. Individually crafted with more than 100 processes, each frame can take up to six months to achieve its penchant for perfection.