Bulls Licensing

Exhibition: “Moomin – a worldwide brand” at Ambiente Frankfurt 7-11 February

Press release   •   Feb 05, 2014 14:32 UTC

Press release, Bulls Licensing February 2014

At the spring edition of Ambiente in Frankfurt, February 7-11, the many visitors can face an inspiring Moomin exhibition – saga steps into the home decoration and furnishings scene.

The exhibition “Moomin – a worldwide brand” will show a unique setting where you are welcomed by many wonderful Moomin products in an inspiring and unique environment. The exhibition will showcase an interesting mix of Moomin toys, design items and furniture from design companies like Artek, Iittala, Arabia, Le Klint and Fiskars group, known for their reputable design all over the world.

Moomin quality products are shown in brilliantly colored surroundings.

2014 marks the 100th anniversary of the birth of The Moomin creator, the well-known author and illustrator, Tove Jansson. The centennial festivities will honour and celebrate her art and life throughout the year.

In-store promotions, anniversary products that will benefit UNICEF and numerous exhibitions planned during the anniversary year and makes The Moomin´s more popular than ever. The foundation for success is still the same. The books, created by Tove Jansson, have made the Moomintrolls some of the most beloved characters of today.

The art treasure that Tove has left behind is immense. To look after this, Tove herself founded Moomin Characters – the official copyright holder of the Moomin Characters. Today it is a limited company - Oy Moomin Characters Ltd – owned by Tove’s descendants.

Hundreds of companies are working with the artwork on products. Since the late 1950’s, Bulls Licensing has been the agent for licensing worldwide. Bulls Licensing, have created one of the most successful licensed brands with approximately 450 licensees worldwide.

Moomin Characters OY, Bulls Licensing AB and the licensees for Moomin, present an exhibition designed by Bond Creative Agency OY  – one of Finalnd’s foremost design team.

Welcome to the Moomin exhibition, Entrance 11, Messe Frankfurt.

Moomin Product Gallery:


For more information and press material please contact:

Bulls Licensing AB

Anna Rosmalm, Marketing Manager

+46 70 8671255, rosmalm@bulls.se

© Moomin Characters™

About the Moomins

The Moomins are created by Tove Jansson, a Finnish pictorial artist and author. The first book was published in 1945 and today her books have been translated into 44 languages. The first TV-animation was created in 1969 and since then different animations have been aired in over 100 countries.

About Moomin Characters

Moomin Characters Ltd is the official body responsible for Moomin copyright supervision. Tove Jansson and her brother Lars founded their family company in 1958 and it was converted into a limited liability company, Oy Moomin Characters, Ltd, in 1979.

About Bulls Licensing

Bulls Licensing is world wide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls Licensing AB has built up a solid trackrecord in generating revenue from brand properties. With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.