AkzoNobel Pulp and Performance Chemicals

Expancel microspheres go mobile

Press Release   •   Jun 26, 2013 12:58 GMT

AkzoNobel Pulp and Performance Chemicals recently launched a mobile version of the Expancel website, specifically tailored for smartphones and tablets.

“This is one of several ways to increase our service to our customers in a growing global market,” says Ingrid Aksnes, Global Market Communication Manager for Expancel.

The Expancel microspheres are microscopically small gas-filled plastic balls that, when heated, increase 60-80 times in volume. The shell hardens but the sphere remains durable and very light. Expancel is mainly used in manufacturing sectors as a chemical additive, providing numerous advantages such as reducing weight and decreasing the need for other raw materials.

A mobile website is especially important for Expancel, an AkzoNobel trademark, since a large number of prospects find information about the unique microspheres via the web. Smartphones and tablets are rapidly increasing as the preferred devices for accessing the Internet (in some countries their use surpasses that of PCs) and therefore it is important to tailor communications for these channels.

“Expancel is not only a highly innovative, high-tech product, with this user friendly mobile website we are well positioned with our digital presence as well.”

If you have a smartphone or tablet, you will be able to access the mobile website automatically via the ordinary web address, www.expancel.com.

Note to editors
AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.

Pulp and Performance Chemicals (formerly Eka Chemicals) is a business unit within AkzoNobel. We are a leading global force in pulp bleaching technologies, paper chemicals, colloidal silica and expandable microspheres. Our 2,400 employees serve the pulp and paper and other industries in 35 countries. Read more at www.expancel.com