Fazer Group

Fazer to cooperate with WWF to protect biodiversity

Press Release   •   May 22, 2014 08:21 GMT

Today, 22 May, is the United Nations’ International Day for Biological Diversity. Fazer has decided to launch a three-year collaboration with WWF Finland to secure biodiversity. The goal of this cooperation is to support Fazer with identifying the main effects of its operations on biodiversity and with reducing them. In addition, the goal is to influence how Fazer‘s products and services support making these sustainable choices.

Nature’s biodiversity enables food production and provides us with clean water and air. Climate change, pollution, changing use of land, eutrophication, acidification, deforestation, and overfishing all have a negative effect on biodiversity. Biodiversity disappears rapidly mostly due to actions of mankind.  

”We do not want to cause unnecessary strain on biodiversity with our actions. We need quality raw materials in the future as well– sustainable use of natural resources is a prerequisite for that”, says Nina Elomaa who is responsible for corporate responsibility at Fazer. Measuring impacts is challenging, because many different factors affect diversity. ”All business at Fazer, energy and water consumption, as well as the use of raw materials has an influence on biodiversity. In cooperation with WWF we can assess our own expertise and acquire more tools for developing our operations, as well as our products and services”, says Elomaa.  

“For a few years now, WWF Finland and Fazer Food Services have done cooperation to promote sustainable fishing. Securing biodiversity is one of the most topical issues globally and we are very pleased that we are now widening our cooperation to solve these challenges,” says Liisa Rohweder, CEO of WWF Finland.

Cooperation complements Fazer’s work to promote biodiversity

Fazer is part of the FIBS Businesses and biodiversity Master Class training programme in 2014. The programme is executed by the corporate responsibility network FIBS in cooperation with the Finnish Ministry of Environment. The objective of this training is to understand the possibilities companies have in promoting biodiversity.

Fazer’s food service business is taking into account endangered fish species and declining fish populations. Fazer’s restaurants in Finland, Sweden and Denmark comply with the regulations set by the WWF concerning fish and seafood – no endangered fish species are available at the restaurants. Fazer also has its own Baltic Sea Programme, in which Fazer is committed to developing its production, ways to work and offering in a way which contributes to the promotion of the ecological balance of the Baltic Sea.

Fazer’s goal is to improve energy efficiency and increase the use of renewable energy. In addition to these the goal is to pay even more attention to the efficient use of resources and reducing waste.

Fazer has supported work done for environmental protection and education in the Korkeasaari zoo in Helsinki since 1999 in form of the Amur campaign. Fazer is also the main partner in cooperation in the Vesijärvi foundation, which promotes nature and environmental protection. The foundation raises funds to restore the Vesijärvi lake located in Central Finland.

Additional information:

Nina Elomaa, Director, Corporate Responsibility, Fazer Group,

tel. +358 45 354 8611

Liisa Eerola, Manager, Partnerships and Events, Fazer Group,

tel. +358 44 710 8860

Emails are in the form:firstname.lastname(at)fazer.com


Fazer Group

Fazer is an international family-owned company offering bakery, confectionery and biscuit products as well as food and café services. Fazer operates in eight countries and exports to more than 40 countries. Fazer’s mission is to create taste sensations. The company’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the company’s responsible ways of working. The goal is to share the taste of good life every day. Fazer Group’s net sales in 2013 amounted to nearly 1.7 billion euros and the company has over 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.  

Makes the world taste good