Today, Firstdate is one of the largest players on the market, with the ambition to overtake market-leader, Match.
"We now have the industry's best-looking site. This will be the foremost tool we use for taking the lead over our competitors. The site also works just as well on mobile devices and tablets!" explains CEO, Christer Engleus.
The relaunched site emphasises images. We hope to do for online dating what Instagram did for social media.
"We want to act on people's desire to share a little bit about themselves by way of pictures. We think this is the key to successful online dating," he continues.
1 in 3 singles currrently look for their partner online, and as we start sharing more about ourselves online, dating increases as well. Firstdate has an annual turnover of approx. SEK 40 million, and is the largest online dating site in the Nordic region.
Psst! Have you visited our new site yet?
Firstdate.com - Scandinavia's most visited dating site! Every day, more than 100,000 singles are online!