Fjällräven’s trekking jacket KEB JACKET was awarded
in the prestigious
Outdoor Trade Show (OTS) Novel Awards in UK.
“The Keb Series is our most technical series and the Keb Jacket is a durable jacket with great freedom of movement. It also has plenty of functions that come to use while out trekking,” says Henrik Andersson, Fjällräven’s Product Development Manager.
In 1960 Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today our timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 23 countries. The collection comprises outdoor clothing for men and women, backpacks, tents and sleepingbags.
As a company we put a lot of focus on acting responsible towards other humans, animals and nature and sustaining public interest in the outdoors. The two largest outdoor events we organize are Fjällräven Classic and Fjällräven Polar who attracts thousands of people. Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was 1 725,4 MSEK in 2012.