Fjällräven

Fjällräven to launch its most sustainable Kånken ever with Re-Kånken

Press release   •   Jul 04, 2016 09:00 UTC

In August, Fjällräven is adding a new member to the Kånken family of backpacks. A re-invented version of the long-time favourite, Re-Kånken is produced using a closed-loop recycling plan that radically reduces the bag’s environmental footprint. With Re-Kånken, Fjällräven’s design team has created the most sustainable Kånken ever.

Re-Kånken gives new life to old, discarded plastic bottles. Practically the entire backpack, (except the buckets, buttons and zips) is made from one single material: recycled polyester (i.e. those discarded plastic bottles). Plus, because the main fabric, lining and straps are all made from the same yarn, Re-Kånken will be much easier to recycle in the future.

But the resource saving doesn’t stop there. Re-Kånken also utilises the dying technique SpinDye®. This new technology radically reduces the use of water, chemicals and energy in the dying process.

SpinDye®
The SpinDye® process simultaneously spins and dyes fabrics. This means colour pigments become part of the fibre, delivering greater colourfastness that stands up to light, washing, rubbing, perspiration and even bleach. But the main reason Fjällräven wanted to use this new process was for its environmental benefits. When compared to virgin polyester and traditional dyeing, SpinDye® recycled polyester (PET) uses 75% less water, 67% fewer chemicals and 39% less energy.

Re-Kånken is still the everyday companion with the same ingenious design as the original, only now it’s reinvented from a recycling and recyclable perspective that saves money.

Re-Kånken: re-invented for nature. 

Find out more at www.fjallraven.com/re-kanken

Images and films to download at fjallraven.com/presskit/re-kanken

About Kånken
Kånken was brought to life back in 1978 to help prevent back problems that were emerging among Swedish school children. It was the need to pack two A4 binders that determined its size and shape.

Very little has changed since then. With the main difference being that Kånken is no longer just for Swedish school children. It has now spread to all corners of the world. And it’s now available in a variety of colours, sizes and models.

Right from the beginning, sustainability has been a natural part of Kånken. Kånken’s straight lines mean there’s almost no waste when the pattern parts are cut from the fabric. And the shoulder straps are made from a single, long piece of webbing that’s integrated with the back handle. Plus in 2008, Kånken became the world’s first climate compensated backpack. And with Re-Kånken, the Kånken family has become more sustainable than ever. 

ABOUT FJÄLLRÄVEN

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company's timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven's product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags.

Fjällräven prioritises acting responsibly towards people, animals and nature and encouraging and sustaining public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. 

www.fjallraven.com