Get HUG AB

Former Googlers launches Tactile Messenger – The new app HUG

Press Release   •   Feb 12, 2016 16:16 GMT

"THE FIRST EMOJI YOU CAN FEEL"
Web: www.gethug.co
Press images: https://goo.gl/C2w7hF

The #1 Post Valentine's Day App!
“This weekend it's Valentine’s Day – next week we’re back to our normal routines. However, with the new app HUG – you can keep on hugging your friends, family and partners – even from the other side of the world!”

SHORT INTRO
The new app HUG, want to bring people closer together and make digital communication a bit more tactile.


EXPLANATORY INTRO
HUG is a new app that lets you hug each other no matter where you are in the world. Just hug your phone. HUG will detect and record how long your hug is, using your phone’s proximity sensor. The receiver will then feel your HUG with a vibration – for the same amount of time you’ve hugged your phone. HUG makes it easy to send or feel a HUG even if you’re on the opposite side of the world. Try it – it actually feels really good!


FORMER GOOGLE EMPLOYEES
Former Googlers (and brothers) Petter Prinz and Kaspar Prinz are hoping to encourage people to use their smartphones for something a little unusual: to HUG each other. Like a real, tactile HUG.


CONNECTED, YET MORE ALONE
“Today friends, couples and families are living with different schedules and in different parts of the world. With Facebook, Instagram and Snapchat we’re constantly trying to keep in touch. But along the way we’ve lost the physical touch. With HUG we’re hoping to change that.” says Petter Prinz (CEO & Co­Founder).


EMOJIS ARE TAKING OVER
Global Language Monitor compiled a list of most popular words of 2014, but the 'word' was actually an emoji, in a heart ♥ shape. And… In 2015 Oxford Dictionary announced that the “World Of The Year” wasn’t a word either – for the first time it’s actually an emoji as well – the ‘Face with Tears of Joy’ emoji to be precise. HUG is clearly launching at the right time and taking emojis a step further in 2016.”


THE FIRST EMOJI YOU CAN FEEL
HUG is a simple, fast and fun way to communicate in a physical, yet digital way. For the first time – the emoji is tactile. Just HUG your phone! HUG will detect and record how long your HUG is, using the proximity sensor. The receiver will then feel your HUG with a vibration – for the same amount of time you’ve hugged your phone. HUG makes it easy to send or feel a HUG even if you’re on the opposite side of the world.


SAY EVERYTHING WITH A HUG – IT FEELS GOOD
To make your HUG really count, you can choose what kind of HUG you want to send. Do you feel happy, sad, curious, excited, loving or in the mood for partying? Send a 40-second LOVING HUG to your fiancee while they’re at work, a 5-second PARTY HUG to your friends on a Friday night, or a 1-minute HAPPY HUG to your kids before they go to bed.


KEEP TRACK OF YOUR HUG RELATIONSHIPS
You’ll also be able to keep track of your HUGs. See how many HUGs you’ve sent to each other, what kind of HUGs they were, and how long you’ve hugged for since you’ve started using the app.


THE SCIENCE BEHIND A HUG
It may just sound like a fun little idea, but HUG actually taps into a deeper level of science. It’s well known that hugging makes us both healthier and happier. According to Psychological Science, a hug increases levels of the "social hormone" oxytocin. This, in turn, has beneficial effects on your heart health and more. A 10-second hug a day can lead to biochemical and physiological reactions in your body that can significantly improve your health. According to scientific studies, this includes: a boost to your immune system, a lower risk of heart disease, fight fatigue and infections, ease depression, reduce stress and boost your self esteem. It simply makes you feel good.


HUG – IT FEELS GOOD
Finally, HUG might not just be a new Messenger but also an app for a better health and well being. Sure, you are kind of hugging yourself. But in the end it’s all about perceptions – didn’t you feel good when you hugged your teddy bear as a child? When you receive your first HUG from someone you care about – there’s no doubt that you‘ll feel good. Download the app, invite your friends and family and send a HUG today.