​Innometrics’ Profile Cloud helps Travelstart increase Marketing Agility

Press release   •   Aug 04, 2015 08:01 UTC

August 3rd 2015, Stockholm and London Innometrics, the customer data specialist, announces thatTravelstart, Africa’s leading Online Travel Agency, is using Profile Cloud to gain a deeper understanding of multichannel customer journeys across different countries.

Founded in Scandinavia in 1999, Travelstart serves more than 15 countries across the Middle East and Africa providing customers with an easy way to book all their travel arrangements online. With the desire to personalise web content to every customer or visitor, Travelstart approached Innometrics to combine static and behavioural data collected across their different partner-countries. The objective was primarily to enhance customer communication, experience and insight.

Initially joining the dots between its existing CRM data and web behavioural data from Google Analytics, Profile Cloud then combined Profile data with session data and personalisation rules, to trigger notifications and messages specific to each website visitor. This enabled Travelstart to offer its customers customised assistance, availability warnings and even payment security reassurance, using a pop-up solution to respond to its users’ and prospects’ demands in real-time. Travelstart is now in the final stages of its e-mail pilot, which has been used to run abandoned cart e-mails via Mandrill for customers who have left the purchase journey after searching for flights.

Profile Cloud takes away the headache of working across different platforms and departments. I was surprised at how easy it was to integrate with our other systems, and how well the system fits together as one, explains Pia Spratley, Product Manager at Travelstart

The campaign has seen a 1,700% increase in CRM traffic with a 90% increase in conversions. Following a successful initial phase, Travelstart is now moving to the next step, incorporating booking data across all countries from its ordering database, enabling personalisation based on previous transactions. Travelstartis also considering further training to integrate Profile Cloud deeper into its overall CRM strategy, incorporating further data sources to better understand its customers.

About Innometrics

Innometrics, the people behind ‘Profile Cloud’, is in business to change the way online marketing is run.

With offices in Stockholm, London, San Francisco and Mumbai, Innometrics is giving marketers across the globe access to single ‘Profiles’ of all their customers. These profiles pull data from every silo and evolve in real-time, with customer behaviour.

Profile Cloud works with the technology organisations already have; feeding Profiles back to their existing systems to drive insight and power personalised, consistent conversations across all channels, domains and devices.

More information is available at:

About Travelstart

Travelstart is a pioneer of online travel. Founded in 1999 in Scandinavia, in 2010 the European side of the business was sold off and since then Travelstart has built a strong business with local offices and a core focus on the African continent, Middle East and Turkey where the company are now market leaders.

Media contact

Martha de Monclin

Bijou PR

Tel: +44 (0)777 168 2434


Alys singh

Bijou PR

Tel: +44 (0)203 741 8154 / +33 (0)6 95 34 00 44



Innometrics began life as a philosophy. A desire to inspire more meaningful engagement between customers and organisations. A commitment to empowering a different type of conversation.A customer’s behaviour and interaction with a brand could tell an organisation all they need to know to create personalised experiences and campaigns. Currently brands are unable to capture this information and use it. Profile Cloud from Innometrics enables brands to do this. It is the game changing platform that dynamically combines different sources of customer activity, existing in-house customer data and online behaviour to create one powerful, actionable, real-time profile for each customer. Profile Cloud will power an organisations existing marketing, sales and customer services technologies. Delivering on the need for meaningful engagement and greater return on investment. A reliable partner, Innometrics is trusted by many organisations to help build authentic and meaningful consumer interaction. The company has offices in Stockholm and London.More information is available at