Fazer Group

Joakim Nilsson appointed Managing Director of Fazer Food Services Sweden

Press release   •   Jan 20, 2014 07:29 UTC

Joakim Nilsson has been appointed the Managing Director of Fazer Food Services Sweden from 13 January 2014. The Acting Managing Director of Fazer Food Services Sweden Anette Björnlund will continue in her role as Director of Marketing & Offering creation.

In his position as the Managing Director of Fazer Food Services Sweden, Joakim Nilsson will also become a member of the Management Team of Fazer Food Services Business Area.

Joakim Nilsson has extensive experience in consumer services in the restaurant and hotel businesses. He has worked at Scandic Hotels AB for the past four years, most recently as Country Vice President, Sweden. Before that, Joakim worked for Menigo Foodservice AB (former ICA Meny AB) for seven years, and was responsible for the Convenience Store Division in Sweden.

‘I really look forward to starting at Fazer. Fazer is a very interesting company, with its strong brand, long history and good values. The food services business is exciting, and I see a large business potential in Fazer Food Services in the Swedish market. I am happy to become part of the Fazer team and, together with all the skilled people, continue to develop the company,’ says Joakim Nilsson.

‘Joakim Nilsson has proven leadership skills and broad experience from the service industry. His knowledge from many different functions and also many different industries will give him excellent prerequisites to lead Fazer Food Services Sweden on its future growth path‘, says Andreas Berggren, the Managing Director of Fazer Food Services Business Area.


Fazer is an international family-owned company offering bakery, confectionery and biscuit products as well as contract catering, restaurant and café services. Fazer has its own operations in eight countries and export to more than 40 countries. Fazer’s mission is to create taste sensations. The company’s success ever since its establishment in 1891 has been based on the best product and service quality, beloved brands and skilful people. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact. The company operates in two business areas. Among Fazer Brands’ well-known delicacies are tasty baked goods and confectionery. Fazer Food Services offers good food and tailor-made services in contract catering. Fazer Group’s net sales in 2012 amounted to nearly 1.7 billion euros, and the company has over 15,000 employees.