Bulls Licensing

Lufthansa Systems & Bulls Press launching unique digital ePublication

Press release   •   Jul 14, 2017 07:56 UTC

Bulls and Lufthansa Systems are entering a new global digital market segment as content and technology provider. The product is a brand new multi-language interactive ePublication loaded with high quality content from some of the world’s best media producers, which will be launched on Lufthansa Systems BoardConnect inflight entertainment platform. Bulls is the global content producer with the digital rights worldwide. The ePublication is a perfect fit for traveling business such as airlines, cruise lines, buses and trains, as well as for shopping centres. Thanks to its open software architecture, BoardConnect from Lufthansa Systems offers tremendous flexibility and is the ideal platform to integrate Bulls interactive ePublications.

“We are carving out our own place in the creative digital universe. This is for travellers and mobile people. To give them some space to relax, enjoy, but also to reflect on their purpose and dreams. The interactive ePublication has a sleek timeless look with lots of colour and light. It is loaded with a multi-cultural, inclusive and vibrant content. A great mix of articles, pictures, puzzles, kid’s channels and videos to be consumed from any type of personal device, online and offline. We want to add a truly fun and valuable experience”, says Bulls’ CEO, Tord Steinsvik.

“We are excited to add Bulls to our extensive partner network and to tap into a new and truly global digital market segment. The ePublication will significantly enhance the inflight-experience and will be launched this autumn. We know people will love this, says Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems.


Tord Steinsvik CEO, Bulls +46702132060 ocke@bulls.se
Dirk Handera Managing Director, Bulls +4901751917253 dhandera@bullspress.de
Norbert Muller Senior Vice President BoardConnect at Lufthansa Systems +49 151 58920978 Norbert.Mueller@LHsystems.com
Dirk Ottens Project leader Lufthansa Systems +1 (305) 890 4242 Dirk.Ottens@LHsystems.com
Christian Pickel / Peter Lambie MHP Communications (PR for Bulls) +49 69 4800 8788 +44 203 128 8570 Christian.pickel@mhpc.com Peter.lambie@mhpc.com

About Bulls Press and ePublication

Bulls is a global digital content producer with a unique one-stop-shop-digital-platform, benefiting from Bulls’ expertise from publishing, licensing, puzzles, photo and video. Bulls produces on-demand exclusive content in many languages covering all aspects of entertainment, information and story-telling and added value Services. ePublication is a co-creation by Bulls and eleven of the world’s best media producers.

About Lufthansa Systems
Lufthansa Systems GmbH & Co. KG is a leading airline IT provider. Based on long-term project experience, a deep understanding of complex business processes and strong technological know-how, the company provides consulting and IT services for the global aviation industry. Over 300 airlines worldwide rely on the know-how of IT specialists at Lufthansa Systems. Its portfolio covers innovative IT products and services which provide added value for its customers in terms of enhanced efficiency, reduced costs or increased profits. Headquartered in Raunheim near Frankfurt/Main, Germany, Lufthansa Systems has offices in 16 other countries.