Magine announces agreement with leading smart TV manufacturers LG Electronics, Panasonic, and TP Vision (for Philips TV)

Press Release   •   Nov 04, 2013 16:20 GMT

Magine (, the cloud based TV operator, will announce at MIPCOM (7th – 10th October 2013) an agreement with leading international TV manufacturers: LG Electronics, Panasonic, and TP Vision (for Philips TV). The Magine app will be available on all Smart TVs sold by these manufacturers in a number of key European territories.

The availability of the Magine app on these Smart TV manufacturer platforms gives subscribers the freedom to watch live linear, time-shifted, and recorded TV from a variety of broadcast channels.  

“We are very pleased to have several of the market’s most important TV manufacturers – LG Electronics, Panasonic, and Philips – as cooperating partners,” says Mattias Hjelmstedt, CEO of Magine. “Thanks to their confidence in us, Magine’s Smart-TV app will now be accessible to a wider audience than ever before. We’re certain that Magine will enhance what Smart-TVs already offer, enabling users to discover a totally new kind of viewing experience.”

Beyond offering a comprehensive range of channels in one easily navigable form, users of Magine’s Smart-TV app can connect or “pair” their smartphone or tablet with their television set via a QR code. The mobile device can then serve as a remote control or as a second screen, allowing viewers to read background information about the currently running film or to share comments about TV highlights with friends via social media.

About Magine :

Founded in Sweden, the Magine secure cloud-based platform enables broadcasters and content providers to deliver  live TV, catch-up and on-demand programming in the same place and  across all devices. Viewers will appreciate the user-friendly Magine UI, its enviable speed, and high-quality picture delivery which adapts to the available internet connection.

Magine is currently available in Germany as a closed beta format and will be launched as a subscription service later this year. The programs of the following TV broadcasters have been available since the start of the beta phase in Germany: RTL, VOX, RTL II, SUPER RTL, n-tv, RTL NITRO, ZDF, Eurosport 1, Eurosport 2, Nickelodeon, Comedy Central, VIVA and DMAX. This month, Magine  will expand its spectrum of available TV stations to include Arte Deutsch and Phoenix to the beta phase and  the following regional public TV broadcasters: Bayerisches Fernsehen Süd, Bayerisches Fernsehen Nord, BR Alpha, HR Fernsehen, MDR Fernsehen Sachsen, NDR Fernsehen Hamburg,  RBB Berlin, SR Fernsehen, SWR Fernsehen Baden-Württemberg, SWR Fernsehen Rheinland-Pfalz and WDR Fernsehen Köln.

In Spain, Magine is also present as a closed beta format, with the subscription service set to go commercial in Autumn 2013. The platform currently hosts International media groups such as Chello Multicanal, Viacom Spain and National Geographic Channel Spain.

In Sweden, where the service has been running commercially since March this year, the platform hosts some of the world’s best known brands and channels such as Disney, Discovery, CNN International, BBC, Eurosport, National Geographic, Nickelodeon and Cartoon Network as well as national broadcasters SVT and TV4.

The spectrum of TV stations that are available via Magine will further expand in coming months. Magine is currently in advanced negotiations with a number of major international media companies.

Viewers in Sweden, Spain and Germany can apply for test accesses at

For additional information, please contact:


Laura Lemens Boy - -  + 33 6 22 513 713

Deliberate PR

Benjamin Webb / Caitlin Collins /

+44 207 221 1540 / +44 7930 408 224

Magine is not TV through a new device but a secure, cloud-based TV delivery platform that offers the ultimate freedom of watching live, start over and catch-up television from channels on different devices, always respecting the rights agreements in place. It delivers high speed, high- quality, DRM protected images via any available internet connection.