Michael Bech-Jansen (M.Sc., International Marketing and Management, 40) has been appointed Senior Vice President, Commercial Operations on November 25th, 2013. He will be a member of Altia’s Executive Management Team and report to CEO Antti Pankakoski.
Michael Bech-Jansen is an international Dane living in Stockholm. Most of his career he has worked for British American Tobacco, both in Sweden as well as in Switzerland and United Kingdom, in senior marketing, sales and general management positions. Since late 2012 Michael Bech-Jansen has been an independent senior consultant and advisor, working with strategic projects within FMCG, including commercial strategy work for alcohol and beverage companies.
“Michael Bech-Jansen’s commercially oriented background with a strong marketing and general management experience will be most welcomed to Altia”, says Antti Pankakoski.
Antti Pankakoski, CEO, Altia Plc, tel. + 358 40 844 166
Altia is the leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages in its market area. Altia serves its consumers, customers and partners close to markets with its wide production, sales and logistic set-up. Annual net sales amounts to approximately 500 million euro and the total number of personnel is approximately 1,100.
Altia’s own brands such as Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, O.P. Anderson, Renault, Skåne Akvavit, Xanté and Arsenitch have a strong market position and a long heritage to cherish. Altia’s partner brands represent both local and international brands from all over the world, such as Codorníu, Drosty-Hof, Hardy’s, Jack Daniel’s, Bowmore, Nederburg, Ravenswood and Robert Mondavi. www.altiacorporation.com