Bulls Licensing

Moomin launches a new global site - Moomin.com

Press release   •   Jan 06, 2014 15:00 UTC

Moomin.com with the tagline “All Things Moomin”. The site aims to be the main destination for all Moomin fans and fans-to-be, and it seamlessly integrates content and commerce into one complete Moomin experience.

The Moomin books are enjoyed by both children and adults around the world. With the new site, Moomin Characters wishes to engage the global Moomin fanbase and offer a new digital perspective on the popular Moomin brand.

  - The new site will be the center of Moomin’s presence online. For people who both  want to buy beautiful things and enjoy the stories about Moomin, they now have one  place where they get it all. There is no need to leave moomin.com said Roleff Kråkström, managing director at Moomin Characters.

The new Moomin site features the history of the Moomins, presentations of the various Moomin characters and an in-depth view of the original creator Tove Jansson. The new Moomin site is updated on a daily basis and it also features a blog with unique Moomin related content.

  - We wanted to create a world you'd really like to step into. Moomin is a very aesthetic  brand, it has depth in happiness and sorrow, it's about timeless stories which work for  generation after generation. We really wanted to create something that's true to the original  Moomin spirit. There's one moomin.com and shopping is built in as a natural part of the  site, said Sami Keinänen, creative director at Motley Agency.

- Our licensing program has experienced tremendous growth, now with over 450 licensees so far. The Official Moomin site will be an important gathering place for our licensees, our fans and of course play along with our brand strategy, said Gustav Melin, International Licensing Director Bulls Licensing (worldwide agent).

The new Moomin site will also highlight the 100th anniversary of Tove Jansson during 2014.

To learn more about Moomin.com and All Things Commerce, please contact:

Jonas Forth, Media relations

All Things Moomin / Motley Agency

Yrjönkatu 22 C, 6th floor

00120 Helsinki, Finland


About the Moomins

The Moomins are created by Tove Jansson, a Finnish pictorial artist and author. The first book was published in 1945 and today her books have been translated into 44 languages. The first TV-animation was created in 1969 and since then different animations have been aired in over 100 countries.

About Moomin Characters

Moomin Characters Oy Ltd is the official body responsible for Moomin copyright supervision. Tove Jansson and her brother Lars founded their family company in 1958 ja it was converted into a limited liability company, Oy Moomin Characters, Ltd, in 1979.

About All Things Commerce

All Things Commerce is a Helsinki-based e-commerce company. ATC currently distributes goods featuring various popular Moomin characters within the European Union area. ATC was started as a subsidiary of Motley Agency Oy, a Finnish company. ATC will set up and operate the official e-commerce global website for the Moomins.

About Bulls Licensing

Bulls Licensing is world wide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls Licensing AB has built up a solid trackrecord in generating revenue from brand properties. With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.