Altia has appointed Petra Gräsbeck as Communications Director as of 17 August 2015.
Petra Gräsbeck (39), M.A., is a professional in communications and corporate relations, with strong experience of the food industry and consumer products. She will move to Altia from the biomedicine company AbbVie in the pharmaceutical industry. Gräsbeck has formerly been engaged in communication positions in the Finnish brand companies Hartwall and Berner. At Altia, Gräsbeck will report to CEO Pekka Tennilä.
‘Petra Gräsbeck has strong expertise in combining communications and corporate relations into a single package that supports the company’s strategy. We want to activate and boldly reform our communications and address the need for more open dialogue with our stakeholders and the general public’, says Tennilä.
‘Through communications, we seek to support Altia’s growth strategy both in Finland as well as in the Nordic and Baltic countries. We want to pursue effective, open, modern communications. With this in mind, we will pay attention to both digital and accountability communications’, Gräsbeck outlines.
Communications Director, Altia
+358 40 767 0867
Altia is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia’s own brands include Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, Larsen, O.P. Anderson, Renault, Xanté and Skåne Akvavit. Altia’s partner brands include Codorniu, Drostdy-Hof, Jack Daniel’s, Nederburg, Ravenswood and Robert Mondavi.