Presend Nordic AB

PRESEND and Valitor shortlisted for Best Global Prepaid Gift Programme.

Press Release   •   Sep 02, 2014 13:07 GMT

PRESEND is delighted to be a finalist at the 2014 Emerging Payment Awards. PRESEND and Valitor are competing together in the category Best Global Prepaid Gift Programme with our joint City Center Card, a MasterCard/Visa-based gift and loyalty card aimed at shopping centers.

- The PRESEND City Center Card is the only product on the market that can claim 100 % merchant coverage, the single requirement being that the merchant accepts MasterCard/Visa cards.

- The card is a private label program running on MasterCard/Visa rails, with Valitor and PRESEND being the first to offer this type of product in Sweden.

- Tracking sales and loading cards are done via an easy-to-use web interface, accessible through any device: cash register, tablet, smart phone or desktop/laptop computer.

- With the PRESEND City Center Card, Valitor and PRESEND have created and educated an entirely new segment for gift and loyalty products, for which no adequate solution previously existed.

Following the great success in Sweden, the solution is now available across Europe.

“We are very pleased to be in the finals and competing for the title for the Best Global Prepaid Gift Programme. This program is an amazing success in Sweden, and we are now expanding into other markets.” says Claudio Simatovic, CEO of PRESEND Nordic.

“As Valitor and PRESEND are taking our business into new territories, international recognition of our joint programs will help speed growth and inspire us to create even more innovative solutions,” says Kristjan Hardarson, Executive director – Marketing & Development at Valitor.

PRESEND Nordic ( is a subsidiary of Retain24, Sweden’s leading gift card processor. PRESEND offers smart, secure and flexible MasterCard and Visa prepaid solutions in the Nordic-Baltic region and beyond. For more information, please contact:

Valitor ( has been issuing cards since 1983, whereby the company has grown from being the main partner of Visa and MasterCard in Iceland, to the second largest issuer of prepaid Visa cards in Europe. For more information, please contact:

Presend Nordic AB offers smart, secure and flexible Visa/MasterCard prepaid cards throughout Europe. Our solutions can be used for gift cards, promotions, insurance claims, travel currency, and in other areas. We offer both prepaid cards redeemable at any business that accepts Visa/MasterCard, as well as cards with acceptance limited to a specific group of merchants.

Presend Nordic AB is a subsidiary of Retain24 Sverige AB, the Nordic region's leading gift card processor.


L-G Haedge
Head of Marketing

Tel: + 46 8 39 96 24