PRESENTING TRIWA DUMB - World's dumbest watch

Press release   •   Mar 31, 2018 12:49 UTC

Recent studies has shown that people get stressed by their smart gadgets especially smart watches.

The constant flow of information such as calls, messages, movement and time makes people anxious and stressed.

As a respons to this TRIWA has decided to launch their DUMB collection. It contains to two watches. DUMB WHITE and DUMB BLACK. 

The watches will not give you any information, encouraging you to enjoy the present. The watches will aslo be lighter then traditional watches since it doesn’t contain a movement.

”We hope that people will be less stress by using DUMB. It is extremely comforting to know that the watch will not try to communicate with you”, says Ludvig Scheja, Creative Director at TRIWA.

DUMB WHITE and DUMB BLACK will be launched in selected stores 1st of April.


Case size: 38 mm

Dial colour: White or black

Movement: None

Strap: Tärnsjö organically tanned leather

Price: $129, €129

Attn: T.B.A: 1st of April 

TRIWA is an acronym for Transforming the Industry of Watches. Our goal is to promote the ethos of attitude and individuality in the traditional world of watches and accessories. We are deadly serious about being playful and unpretentious and we don’t mind being provocative in a creative, uplifting way. Each piece that leaves Stockholm is created with the commitment to bring you products that reflects individual style and personality. It always makes us happy to see stylish, smart and colorful people wearing our products.