Projectplace, a leading provider of team and project collaboration tools, today launches a new brand logo and visual identity, reflecting the company’s commitment to excellence in collaboration.
The new visual identity is inspired by the company’s mission to empower people to collaborate and reach their goals. It features a new brand logo, based on a playful cloud-shaped graphic element, emphasizing Projectplace’s leading position as a cloud vendor; People-oriented and user friendly, but also technology-driven and powerful. The new look will be implemented in the Projectplace and ToDo platforms, as well as offline.
“Projectplace pioneered software-as-a-service 16 years ago. We are a well-known brand for cloud-based collaboration, but we have also evolved a lot as a company since then,” said Johan Zetterström, CEO of Projectplace. “Staying true to our mission to help users excel through collaboration, we needed a new expression that visualizes this evolution and represents the level of collaboration excellence our brand embodies today.”
Staying true to its commitment to cloud collaboration, the Projectplace journey has recently been picking up in pace. The company has just launched ToDo, a free version of its powerful tool. The Projectplace user base continues to grow steadily, approaching the 1 million user milestone. The company established operations in the UK in 2013 and invested in its local German and Danish branches.
As part of the visual identity update, a new logo has also been developed – shaped as a cloud.
“We are simply staying true to who we are and what our customers and employees believe about us,” said Zetterström. “What better way to show our commitment to collaboration in the cloud than with a cloud itself?”
The new visual identity has been developed entirely in-house by a cross-organizational task force.For more information:
Maja Sever, Head of Communications
+46 705 42 95 04, firstname.lastname@example.org
Per Holmlund, PR manager, Projectplace
+46 73 156 03 12, email@example.com
Projectplace International is Europe’s leading provider of project collaboration tools in the cloud. Since 1998, Projectplace has been at the forefront of online collaboration development, driven by a people-centric approach as key to successful project management. The company’s collaboration tools have helped 850,000 users on some 130,000 projects motivate and engage their teams. A staff of 170 is based at Stockholm headquarters and in Amsterdam, Bangalore, Brussels, Copenhagen, Frankfurt, London, and Oslo. The service is available in seven languages.