Rehband Stockholm AB


Press Release   •   Jan 25, 2016 15:34 GMT

Rehband is proud to announce a partnership with Xendurance for the biggest Sport of Fitness competition in Europe - the Athlete Games. The event will see 120 athletes compete over two days to see who will take home their share of the €50,000 prize purse.

“The partnership is part of Rehband’s commitment to the athlete community. 2015 was an important year for Rehband which included a successful collaboration with CrossFit® Inc. and the 2015 Reebok CrossFit Games in California. With the company announcing that it has entered into a partnership with Xendurance we are further expanding our presence in the world of functional fitness”, says Peter Lenerius, CEO of Rehband.

The sponsorship will go into effect with Rehband taking part in the Athlete Games 2016. Along with a vendor booth at the event, the collaboration includes several marketing activities. The two brands share a common mission: to design and create scientifically developed products that meet the rigorous demands of elite athletes and enable the full potential of all active people.

“Rehband leads the way in bracing and supports for functional fitness and our athletes will benefit tremendously from a partnership with this world-class brand. This event is designed with the specific purpose of bringing together the fittest athletes from around the UK, Europe and beyond, offering them the chance to compete for the desirable victor. Through its support of events like the Athlete Games, Rehband has shown a tremendous commitment to supporting the European fitness community and we are thrilled to have them onboard!”, says Jim Peskett, General Manager, Xendurance Europe.

The Athlete Games Finals will take place at the ExCel Arena - London, UK on the 29th and 30th of January 2016. The competing divisions are Male & Female Individual and Masters: Male & Female 40+. Rehband Ambassador Josh Bridges will be at ‪#‎TAG16‬ all weekend and is hosting the Official Athlete Games After Party.

Rehband is a global brand with Scandinavian roots, founded in Stockholm in 1955. Rehband takes great pride in owning the entire production chain, manufacturing the products in European factories and managing its own advanced R&D department. Decades of tradition, scientific research and constant medical improvements are what makes Rehband such a distinctive brand. Today, Rehband can be found world-wide in more than 60 countries, offering over 160 unique products. It is the go-to brand for all active people looking to maintain, protect and improve their results.