Rehband Stockholm AB

Rehband teams up with Xendurance for the Xendurance European Championships set for November 2015 in London, UK

Press Release   •   Aug 24, 2015 13:40 GMT

Rehband is proud to announce a partnership with Xendurance for a brand new athletic competition aiming to become one of the largest in Europe. Sponsorship of the event offers Rehband the opportunity to support the quest to crown the “Fittest in Europe” and to provide a stage upon which European athletes can showcase their tremendous abilities.

“The partnership is part of Rehband’s commitment to the athlete community. This has been an important year for Rehband which included a successful collaboration with CrossFit®Inc. and the 2015 Reebok CrossFit Games in California. With the company announcing today that it has entered into a partnership with Xendurance we are further expanding our presence in the world of functional fitness”, says Peter Lenerius, CEO of Rehband.

“Rehband leads the way in bracing and supports for functional fitness and our athletes will benefit tremendously from a partnership with this world-class brand. This event is designed with the specific purpose of bringing together the fittest athletes in Europe and offering them the chance to compete for an undisputed title. Through its support of events like the Xendurance European Championships, Rehband has shown a tremendous commitment to supporting the European fitness community and we are thrilled to have them onboard!”, says Jim Peskett , General Manager, Xendurance Europe.

The sponsorship will go into effect with Rehband taking part in the Xendurance European Championship 2015. Along with a vendor booth at the event, the collaboration includes several marketing activities. The two brands share a common mission: to design and create scientifically developed products that meet the rigorous demands of elite athletes and enable the full potential of all active people.

The Xendurance European Championships will take place at the ExCel Arena, London from November 20th-21st 2015 where individual and national teams will compete for the title “Fittest in Europe” and a prize fund of €50,000. The finals in London will also see “Europe’s fittest Masters Athletes” (male and female) crowned, along with “Europe’s Fittest National Team”. The event will finish with a lavish after party hosted by Rehband and Xendurance ambassadors Camille Leblanc-Bazinet and Josh Bridges.

About Rehband

Rehband is a global brand with Scandinavian roots, founded in Stockholm in 1955. Rehband takes great pride in owning the entire production chain, manufacturing the products in European factories and managing its own advanced R&D department. Decades of tradition, scientific research and constant medical improvements are what makes Rehband such a distinctive brand. Today, Rehband can be found world-wide in more than 30 countries, offering over 160 unique products. It is the go-to brand for all active people looking to maintain, protect and improve their results.

For more information please contact Céline Flach, Global Marketing Manager at celine.flach@rehband.com.

About Xendurance
Xendurance is a sports nutrition company that was started in the US in 2006 when the formula, Extreme Endurance was under development. The parent company, Lifespan International US., is located in Carefree, Arizona. Lifespan's goal was to develop an all-natural, drug-free product, which would improve an athlete's performance by improving both aerobic and lactate acid threshold. Xendurance also wanted to develop a formula that would safely reduce the “culprit" known as lactic acid.Lifespan International recognized that athletes not only benefit from performance products but they also need to protect their health and immune systems from the trauma of rigorous training schedules. With that in mind, Lifespan continuously expands the Xendurance product line of power-packed multi-vitamins, omega and joint formulas, protein and electrolyte drinks, with unique formulas backed by science.

For more information please contact Jim Peskett, General Manager at jim@xendurance.eu.