NOA Potions Distribution Inc.


Press release   •   May 30, 2016 13:31 UTC

NOA Relax & Focus, the award-winning Scandinavian functional beverage, has announced a rebranding of its popular drink, unveiling a brand new logo and interactive website as part of its global growth and distribution strategy.

“We feel that this rebranding communicates our core strengths—that our product works, and helps people cope with stress and maintain focus,” said Noa Fridmark, CEO of NOA. “Our drinks are made with a certain kind of person in mind: those who struggle with the stress of balancing career demands with personal ones, all while ensuring a high-performance in the workplace.”

NOA Relax & Focus is currently available in 16 markets. The new website ( seeks to expand the company’s established digital presence, providing a one-stop shop for fans interested in learning more about the company’s unique story, product functions, and its culture.

“We recognized an opportunity to bring in all the things that our audience cares about—yoga, meditation, following one’s own path—into a single platform, helping us engage our fans in innovative and fresh ways,” added Fridmark.

Using natural active ingredients, including green tea extract and lemon balm, NOA Relax & Focus is available in three flavors: Blueberry & Birch Sap, Elderflower & Rhubarb, and Wild Apple & Gooseberry. NOA Relax & Focus partnered with Stockholm-based digital agency Opacity for its revamped website development.

NOA Relax & Focus is an award-winning beverage with natural herbs that contributes to reduced stress and increased focus (Green tea extract with L-theanine, Lemon balm). NOA Relax & Focus is the result of the latest research and millennia-old traditions. The company was founded by Mr Noa Fridmark in late 2013, with the product launching in Sweden and Norway in late 2014. Since then, NOA Relax & Focus has won a number of international awards, including ”Best Premium Beverage” in November 2014 at WBIA – the world’s largest beverage awards. An international panel of industry experts deemed the complete branding concept and packaging to be the best in the world. NOA Relax & Focus has attracted strong international media attention, with 100+ newspaper articles and more than 300 bloggers writing about the company and its products.

For more information and images please contact: (Nina Gillsvik, CMO, NOA Relax & Focus,, +46705587293