Retail giant Clas Ohlson chooses SEQR

Press Release   •   Sep 17, 2014 06:47 GMT

One of Sweden’s largest retail chains, Clas Ohlson, has signed an agreement with Seamless (OMX: SEAM) and their mobile payment service SEQR. The agreement initially involves the 78 stores located in Sweden to which SEQR will soon be rolled out. More markets on which Clas Ohlson is established await in the next phase as well as e-commerce.

“Clas Ohlson is one of Sweden’s strongest and most classical brands and has driven the retailing industry forward over the years. The fact that they chose SEQR as the supplier of mobile payment services shows that the large added value we offer both consumers and retailers is the key to success as the conditions for the payment industry are being redrawn,” says Peter Fredell, CEO of Seamless, the supplier of SEQR.

Clas Ohlson has a history of more than 95 years, and is currently active in Sweden, Norway, Finland, the UK, the United Arab Emirates and China. Sales are made in stores, online and by catalogue over the phone. Since 1999, the company has been listed on the Stockholm Stock Exchange and has a turnover of SEK 7 billion. Clas Ohlson’s aspiration to increase the digitization of the buying experience has been an important part of the work on the cooperation agreement with SEQR.

“We are always looking for new opportunities and simpler solutions that can improve service to our customers and their buying experience. We are now beginning to introduce SEQR in Swedish stores and can thereby offer an easy and modern payment service that can also be linked to our customer club and specific offers at the same time that it lowers the costs for our stores. The fact that SEQR is already established on several markets and can also easily be integrated into our e-commerce also contributed to our decision,” says Nina Lindfors, Country Manager Sweden, Clas Ohlson.

This past summer, Seamless announced a collaboration with the international supplier of cash register systems PCMS, which is the supplier that Clas Ohlson uses.  The fact that the systems are already integrated makes the impending roll-out easier.

For more information, please contact:
Cecilia Lago Albright, Press Relations +46 707 43 13 45,
Peter Fredell, CEO, +46 8 564 878 00,
Sara Kraft Westrell, Director of Information and Investor Relations, +46 247 649 13,

Clas Ohlson was founded in 1918 as a mail order business based in Insjön, Dalarna, Sweden. Today, the company is trading in five countries offering outstanding service via its approx. 200 stores, web shop, catalogue and telephone sales channels. Clas Ohlson helps its customers solve every day practical problems with a wide range of affordable products in five product areas: Hardware, Electrical, Home, Multimedia and Leisure. The company is listed on the Nasdaq OMX Nordic Exchange, has sales of 7 billion SEK and over 4,700 employees. Visit Clas Ohlson at .

ABOUT SEQR, by Seamless

SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, connect loyalty programs, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR’s unique transaction platform has been developed by Seamless, one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1 billion transactions annually through 525 000 active sales outlets. 5 200 merchants have chosen SEQR including Sweden’s largest grocery chains, fast food chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn. SEQR was launched in Romania in 2013, in Finland in 2014. In 2013, SEQR won the Mobile Money Global Award for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker.