Seamless expands its operations in the US and appoints industry veterans to prepare for the launch of SEQR

Press Release   •   Dec 02, 2013 13:32 GMT

Seamless (OMX:SEAM) is picking up the pace even further of its geographical expansion by appointing two industry veterans to assist in establishing SEQR in the Americas, with the US as a main target. Emilian Elefteratos will act as General Manager and Kenny Douglas as Vice President Business and Partnership Development. SEQR is establishing the company’s presence in the US through registration of SEQR, Inc. 

- The US is one of our main targets and recruiting Douglas and Elefteratos is another step in the process of an upcoming launch of SEQR in the US. We hope that we can present the first merchant within the near future, says Peter Fredell, CEO of Seamless that provides SEQR.

Since the initial launch of SEQR in Sweden in 2012, the expansion pace has been very aggressive with six additional market entries. Today, SEQR is available as a method of payment in thousands of stores and restaurants in Sweden with an additional 3 500 signed to roll out. In October this year, SEQR was launched in Romania together with Garanti Bank and more than 450 stores are currently signed to roll out with 65 up and running.  Most recently the company announced the collaboration with bpost bank and McDonald’s to launch SEQR in Belgium in the spring of 2014. In addition, Finland’s largest fast food chain Hesburger just signed an agreement with Seamless and will introduce SEQR in selected restaurants during 2014.

About Emilian Elefteratos, General Manager, SEQR, USEmilian is a sales award-winning and proven leader with over 30 years of experience globally from diverse sales management, business development, customer service, mergers and acquisitions, joint ventures and team development across multiple vertical markets and technologies. Emilian’s tenure includes senior management posts with British Telecom-14 years, with Cisco Systems-7 years and 10 years in payments industry. Most recently Emilian was Director, OEM/Enterprise global accounts at Giesecke and Devrient.

About Kenny Douglas, Vice President Business and Partnership Development, SEQR, USKenny is an experienced technology and payments executive with an extensive background in systems and integration for over three decades.  He has extensive operational experience with developing and managing partner relationships, strategic business/sales, major account management, M&A due diligence and turnarounds at tactical and strategic management and operational levels. Kenny was part of the core management team that built the RevolutionCard Network for Revolution Money, Inc. from 2006-2010, which was acquired by American Express in January 2010. 

For more information:
Cecilia Lago Albright, Media contact, tel. 0707-43 13 45,
Emilian Elefteratos, General Manager,

ABOUT SEQR, by Seamless
SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR’s unique transaction platform has been developed by Seamless, one of the world’s largest suppliers of payment systems for mobile phones. Founded in 2001 and active in 30 countries, Seamless handles more than 3,1 billion transactions annually through 525 000 active sales outlets. SEQR is available at Sweden’s largest grocery chains, fast food chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn. In 2013 SEQR was launched in Romania together with GarantiBank and in the spring of 2014 SEQR will be launched in Belgium together with bpost bank. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker.