Seamless launches paymentcard killer

Press Release   •   Nov 29, 2011 12:33 GMT

Each cash register has cashier integration and a unique code that together with Seamless' transaction platform ERS 360° makes it possible to send the sum of transaction directly to the customer's mobile phone for authorisation. The authorised sum is then withdrawn directly from the customer's bank account.

“There are two really interesting things here. We bypass the credit card companies completely, meaning that retailers no longer need to pay their high fees. Also, the fact that we make use of existing hardware means that the system can be implemented in new retail chains very quickly and without any investment costs for the retailer,” explains Peter Fredell, CEO of Seamless.

The retail and grocery trade sectors currently pay high fees to credit card companies in order to use their services. In addition, they are required to invest in new card payment terminals every time a new standard is introduced. In the US, retailers pay $49 billion each year in credit and debit card fees. With Seamless`solution, retailers have a chance to halve their current costs.

“If we imagine that all US retailers start using SEQR, the total savings could be as high as $24 billion each year. This demonstrates the massive potential of the solution,” says Peter Fredell. He continues:
“The technology is simple and easy to implement for the retailer since all they have to do is stick a QR code sticker at each cash register. Then, the muscle power is provided by our very advanced and proven ERS 360 system which provides the necessary transaction management, security and links to the customer’s bank account or credit provider Our platform is currently handling more than 2.4 billion transactions in 26 countries each year. Only a select few stakeholders in the world are capable of handling such a high volume of transactions, and our operational security is considered second to none. Our presence in these countries also means that we can roll out the new solution quickly without any major technical difficulties.”

How it works
The consumer uses his/her mobile phone to scan a simple QR code at the cash register terminal. The terminal is connected to Seamless' transaction platform and the QR code identifies the cash register that the customer is using. Seamless' platform then responds with a list of items entered and an amount to be paid. The consumer can thereafter pay directly using his/her mobile phone. The transaction takes approximately half the time of a standard card payment transaction.

Illustration available for download here:

Seamless filed patent applications for the solution in the EU and the US on October 12, 2011.

Certified Advisor: Evli Bank Plc Stockholm, telephone: +46 (0)8 407 8000

For more information, please contact:
Peter Fredell, CEO, Seamless
Telephone: +46 56487800, e-mail:

Seamless SEQR technology (patent pending) is a mobile phone payment and transaction service using QR codes on the front-end and Seamless proven transaction server on the back-end. SEQR is the only fully-integrated mobile phone payment solution handling the entire transaction chain, from customer through to settlement. Through our state of the art technology, we have created the easiest, secure, and most cost effective payment system.