Sentient Sweden

Sentient Earns Product Leadership Award

Press Release   •   May 14, 2014 06:40 GMT

“Sentient’s steering software stands apart from the competition as it caters to different steering systems, hardware and system integrators, which means that it can be used in practically any vehicle.” With these words, the American research analyst company Frost & Sullivan has awarded its Product Leadership Award to Sentient.

The independent profile of Sentient’s S+ Premium Steering® as well as its ability to reduce and eliminate steering disturbances caught the interest of the research analysts at Texas-based Frost & Sullivan.

The award also recognizes the higher-value proposition to the customers, as a result of the introduction of an innovative element in a product that enhances certain functionalities, not least the opportunity to create a series of tuning parameters that allows the S+ Premium Steering® to be used in a wide range of vehicles.

Frost & Sullivan expects that the steering system from Sentient may be implemented in as many as 1 million vehicles by 2020.

“We are very proud to be recognized as such an innovative company, offering high values to our customers,” said Per Adolfsson, co-operative director of Sentient.

Last week, Sentient was also awarded the “Cooperative Enterprise of the Year” prize for the Gothenburg region. Sentient was selected as a “good example on how cooperative values build innovative companies,” the award jury explained.

“To receive two such awards in a few days, one for our technology and one for our values and management, is of course extremely encouraging,” said Adolfsson. “And, even more encouraging, this is also reflected in the interest shown by our customers and partners. At the moment we are delivering prototypes for several different lines of vehicles.”

Link to Frost & Sullivan Press Release May 13, 2014.

To download the Frost & Sullivan Best Practices Research Report about the award, please visit

Sentient is a Gothenburg-based, co-operatively owned and managed developer of active safety software products for the automotive industry.

Our vision is to save lives through the use of technology. Our technology helps drivers cope better in dangerous situations, eliminating fatal and serious accidents, whilst at the same time enhancing the driver experience. Sentient’s patented concepts and software are implemented in the vehicle’s steering system.