Stockholm, Sweden — Sept. 10, 2018
Urbanears today announces its collabora- tion with Chinatown Market. The exclusive- ly designed Plattan 2 headphones feature Chinatown Market’s signature smiley, a key identifier of the brand. The limited-edi- tion headphones are available at Urban Outfitters in the US and on Urbanears. com in the US and Sweden for $59.
Plattan 2 Chinatown Market Edition
Urbanears is a design-driven brand that loves to challenge conventions and norms on what can be done and how things should look. Urbanears’ minimal, functional design was ideal for the collaboration with Chinatown Market. It gave the brand a dark gray canvas to produce these simple, yet stylish, headphones embossed with the clas- sic Chinatown Market “Smiley” logo.
The Plattan 2 is a staple in the Ur- banears line-up, featuring a flexible
3D Hinge, extra isolating ear cushions and clear, well-defined sound. It boasts all of Urbanears’ iconic details — like the fabric cord, built-in mic/remote and music-sharing ZoundPlug.
About Chinatown market
Chinatown Market is a brand inspired by the spirit of Manhattan’s Canal Street, combining classic heritage influences with elevated streetwear executions. It was founded by Michael Sherman as a creative outlet for his DIY designs, bootlegs & more.
Zound Industries designs and develops speakers and headphones under the brand names Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has gone from strength to strength since first hitting the market in 2008, launching a wide range of iconic, award-winning products. Zound currently has around 200 employees, with offices in Stockholm, New York, Paris, Shenzhen and Hong Kong. In 2017 turnover hit an all-time high of SEK 1.4 billion. In February 2018, Zound announced a new partnership with Adidas, with initial products due to hit the market in 2019.