This new, independent distributor wants to democratize the music industry

Digital music distribution is now being modernized. A new initiative by members of the Swedish independent music industry has a clear goal: artists and indie labels must receive a larger share of the revenues.

Today sees the launch of ALOADED, the only full-service solution for modern independent music distribution.

– Our offer is basically about democratizing the music industry. We want more artists and labels to take advantage of the economic boom we’ve seen in recent years. In total, the recorded music industry traded 17.3 billion U.S. dollars last year, and an all too small part of that went to the independent music industry.

– Three major companies control virtually all distributors available to artists, managers, publishers and record companies. Phonofile was the last independent in the Nordics, recently acquired by The Orchard & Sony Music.  We have identified a need for progressive music distribution, with greater freedom, both creatively and economically. Our solution lies somewhere between a label and a traditional distributor, says John Gadnert, co-founder and Chairman.

ALOADED is 100 percent independent, and the founders chose to build the business without the support of venture capital and short-term stakeholders. The company currently has six employees; in Stockholm, Malmö/Copenhagen, Gothenburg and Hong Kong.

– Our success is a collective effort. If it works well for the artists, it also works for us. We know how to build long-term artistic careers, but also what all the talented people behind the artists need – more time for creative work and less time spent on demanding administration. We can help our artists and labels with accounting, marketing, PR and pitching to playlist, says John Gadnert. He continues, “Last but not least, we have the best interface for processing and analysing metadata.”

– It’s no longer enough to just upload the songs to the music platforms, it’s all the other things we do that really matters to the artists and labels

Read more about what ALOADED can do for artists, labels and other rights-holders on the company’s website: www.aloaded.com

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About the founders
Parts of the team have a background in Hybris, an independent record company that has been at the forefront of Sweden’s music industry’s digital development since the early 2000s. They were, among other things, the driving forces behind the think tank The Swedish Model, which discussed, during the blazing file-sharing war around 2007-2008, the importance of developing new business models and welcoming digital music services, rather than spending a lot of money chasing pirates and holding on to the dying CD format. The Swedish Model’s work facilitated, among other things, the subsequent warm welcome the subscription services for streaming music enjoyed.

Target audience
Artists, bands, record companies, artist collectives, publishers, music producers, DJs, music studios. Of all genres and sizes. Worldwide. Aloaded also helps artists and managers through the entire process of launching their own record companies.

More info
www.aloaded.com

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Contacts

John Gadnert, co-founder
john@aloaded.com
+46 73-708 02 73