Altia and Distell expand the Nordic partnership into Scotch whiskies

Altia Plc and Distell Group Limited have made an agreement regarding the import and distribution of Distell International’s Scotch whiskies. Under the agreement, Altia becomes Distell International portfolio’s exclusive representative in retail and HoReCa sales in Sweden, Finland, Norway, Denmark, and in Travel Retail in October 2016.

Distell International is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits and fine wines. Distell International’s core blends include Scottish Leader and the Islay-influenced Black Bottle, with the single malts portfolio consisting of Bunnahabhain, Tobermory, Deanston and Ledaig. For instance, the globally awarded Bunnahabhain has won more than 90 awards in various whiskey competitions around the world since 2012.

– We have had a very successful long-term regional partnership with Distell, and this is an excellent continuation and expansion for the co-operation. As whisky category is on the growth in the Nordics, Distell’s distinguished brands are a notable addition to our partner brands portfolio, says Janne Halttunen, SVP, Partner Brands from Altia Plc.

– Altia has proven to have strong organizational capabilities and commitment to grow our wine portfolio and Amarula cream liqueur in the Nordic region. We are glad to have such a strong regional partner to further develop and grow our premium spirits portfolio in the region, says Jörgen Andersson, Regional Manager, Nordics & Southern Europe from Distell Europe Ltd.

Further information: SVP, Partner Brands, Janne Halttunen, Altia Plc p. +358 40 187 4407

Distell International is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready-to-drinks. The company owns and operates three malt distilleries in Scotland: Bunnahabhain (Islay), Tobermory (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility at Airdrie and a bottling hall and dry and finished goods storage site at East Kilbride. Distell was awarded as Distiller of the Year in 2015 International Wine & Spirit Competition (IWSC). www.distell.co.za

Altia Plc is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. The company operates in six countries: Sweden, Finland, Norway, Denmark, Estonia and Latvia. Additionally, Altia is one of the biggest operators in the Nordic and Baltic Travel Retail market. Altia produces, markets, sells, imports and exports alcoholic beverages. Almost one third of Altia’s net sales comes from partner brands business. www.altiacorporation.com