Altia and Ginger Joe signed for mustached success

In June, Altia signed a contract for exclusive distribution with Accolade Wines for their great brand Stone’s Ginger Joe. The agreement covers Sweden, Norway and Finland. Stone’s Ginger Joe is a “refreshingly feisty” alcoholic ginger beer conquering customers and consumers with storm.

In 2014, Altia sold over a million bottles of Stone’s Ginger Joe and increased volumes by more than four times. This is just a start of what has the potential of becoming a great success story. During the first four months of 2015, sales already exceeded half a million bottles and growth is still accelerating. Stone’s Ginger Joe is currently present in more than 400 Systembolaget stores, close to 600 Norwegian retail chain stores and around 340 Alko stores.

“We are very happy to have Accolade Wines officially on board now in Norway, Sweden and Finland with Stone’s Ginger Joe; a great brand with a huge potential”, says Søren Qvist, SVP, Partner & International Business at Altia.

“I am looking forward to a continued productive and successful partnership and continue to grow Stone’s Ginger Joe to new heights”, says Erik Coebergh, Regional Manager Scandinavia at Accolade Wines.

In addition to expanding the distribution of Stone’s Ginger Joe in the Nordics, in the near future Accolade Wines and Altia will launch Stone’s Ginger Joe with 0 % alcohol and other exciting line extensions.

Altia is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia’s own brands include Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, Larsen, O.P. Anderson, Renault, Xanté and Skåne Akvavit. Altia’s partner brands include Codorniu, Drostdy-Hof, Jack Daniel’s, Nederburg, Ravenswood and Robert Mondavi.

Accolade Wines is a global wine company with some of the worlds best know brands, sold in over 120 countries. Their portfolio comprises 35 wineries and brands from premium regions in Australia, New Zealand, South Africa, and California plus successful innovation from other origins including Stone's Ginger Joe.