Press release -
Altia introduces Koskenkorva Vodka in St.Petersburg
Altia's Koskenkorva Vodka will be launched in St. Petersburg during winter 2014. Selected distribution partner Nesco group will start distributing the Finnish well-known vodka brand in St. Petersburg in most main outlets, and later on in the whole territory of Russian Federation. Altia and Nesco are planning to introduce Koskenkorva Vodka to Russian consumers before the holiday season this year.
"We are very happy to finally introduce our flagship brand, Koskenkorva Vodka, to the Russian market. We see great opportunities for the award-winning Koskenkorva and also look forward to cooperate with Nesco in the Russian markets", says Pekka Tennilä, CEO of Altia.
Koskenkorva Vodka already maintains high awareness among the consumers in St. Petersburg even though it has not been available in the market earlier.
“We believe in the success of Koskenkorva brand in Russian market, especially in the North-West region. The regions are well connected and quite a big tourist flow exists already between these regions. In general, the sign "made in Finland" is a kind of a guarantee of quality for consumers and their wish to try something new will attract attention to the brand.
We all know and love vodka Koskenkorva, and we believe in its success!” says Vladimir Geller, CEO of NESCO group of companies.
More information
Pekka Tennilä, CEO, Altia Plc - contacts through Altia communications, tel. + 358 207 013 063
Mats Nilsson, Commercial Director Travel Retail & Export, Altia Plc, tel. +46 70 843 5129
Vladimir Geller, CEO, Nesco JSC – contacts through Nesco communications, tel. +7 812 676 9800
Denis Barabanov, Import Director, Nesco JSC - contacts through Nesco communications, tel. +7 812 676 9800
Topics
- Food, Drink
Categories
- brands
- altia
Altia Plc
Altia is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia’s own brands include Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, Larsen, O.P. Anderson, Renault, Xanté and Skåne Akvavit. Altia’s partner brands include Codorniu, Drostdy-Hof, Jack Daniel’s, Bowmore, Nederburg, Ravenswood and Robert Mondavi.
NESCO JSC
NESCO group of companies has its own branches in 10 cities of Russia: Murmansk, Arkhangelsk, Petrozavodsk, Kaliningrad, Novgorod, Pskov, Kazan, Naberezhnye Chelny, Ulyanovsk, representative office in Moscow. Head Office - St. Petersburg. Distribution partners in: Moscow, Krasnoyarsk, Irkutsk, Vladivostok, Krasnodar, Ufa. Number of personnel in sales: more than 250 people. Direct delivery throughout Russia: more than 15 000 customers.
