Press release -

Enchanting New App “Magiki™” from De Agostini Publishing Takes Kids on a Magical & Unforgettable Adventure

Parents looking for the perfect iPhone, iPad and iPod touch app to keep their 3-6 year old entertained, engaged and excited – particularly during long trips by car, bus, train, boat or plane -- can now head to the App Store and download the enchanting new app Magiki™ from De Agostini Publishing. 


Available in four languages -- English, Italian, Russian and Polish -- Magiki™ begins by inviting kids to choose the unique “Fairy Princess” who will accompany them on their magical adventure: Sammy, Terry, Vivien, Isabel or April. Each princess is beautifully illustrated, and will delight children in an inspiring and positive way.

From there, kids are whisked away to the fabulous world of Magiki™, where they can play 10 different games, including:

• The Cupcake Party, where kids feed the pandas
• Bath Time, where they give the puppy a bath
• Birthday Party, where they blow up differently-colored balloons
• Basket of Carrots, where they join the bunny rabbit in collecting carrots
• Art School, where they color in the horses
• Picnic Time, where they try and get rid of the rain clouds
• Hide and Seek, where they search for bunny rabbits hiding in the bushes
• Bounce the Ball, where they play ball with the dolphin
• Paint the Rainbow, where they join the kitten and color in the rainbow
• Heart Collector, where they collects as many hearts as possible

Each game is wonderfully animated and features charming sound effects. There is also a pause button, as well as a score counter and timer. In addition, parents will appreciate that all games and content are completely safe and suitable for young children. There are also no in-app purchases of any kind, and no data whatsoever is collected, stored or shared.

“Parents know how difficult it can be to keep their young child happy and entertained, while at the same time teach them valuable skills that will help them with their learning and development,” commented Lorenzo Manfredi, Global Digital Director of De Agostini Publishing.

“Fortunately, Magiki™ is the ideal app for parents and kids! There’s so much to do and explore that kids will never get bored, and parents will never worry about what their kids are up to – because the app is safe, fun and completely age-appropriate. And of course, it’s perfect for long trips!”

Magiki™, the enchanting new app that takes kids on a magical and unforgettable adventure, is available now for iOS devices from the App Store at https://itunes.apple.com/app/magiki/id905005359 .

Additional app information, along with other kids games and activities, are available at http://www.magiki.com.

For all other information including media inquiries, contact Mark Johnson on behalf of De Agostini Publishing at +1 408 757 0156 or press (at)appshout(dot)com.

About Magiki™
Magiki™ is a brand created in 2009 by De Agostini Publishing. Magiki™ was born as foilbag toys sold through kiosks. Since its birth, 12 collections have been made, 144 characters have been created, 8 millions of items have been sold, 10 countries have been involved by the Magiki™ success, and more to come.

De Agostini Publishing S.p.A.
De Agostini Publishing S.p.A. is the main business area of De Agostini Editore with a turnover of 450 million euro and an activity of more than 120 launches in the 53 countries in which it currently operates: Western and Eastern Europe, Japan and the Far East, and Latin America through the Planeta De Agostini Company. Today, De Agostini Publishing is a world leader in the partworks market with production ranging from courses and soft-educational products for children and adults to model-making to general culture, both on paper and on new digital platforms.

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