Benify to talk benefits, EVP, and digital communications at HR Vision, London November 22-23

HR Vision, London

On November 22nd and 23rd, Benify will participate in HR Vision, London, with the Executive Vice President of their Global Team, Chris Wakely speaking about applying smart technology to show off the Employee Value Proposition.

Chris will discuss why creating a consumer-grade employee experience and focusing on benefits increases employee engagement. His presentation on November 22nd will show how Benify's research supports reaching employees throughout the employee lifecycle with targeted, impactful information digitally, so as to inspire and boost their engagement.

Why focus on the EVP?

EVP is simply the Employee Value Proposition: what an employer gives to the employees within the organization to attract them, keep them motivated, and ensure their loyalty. We at Benify have seen that benefits are central to the EVP.

"Based on our Compensation Gap study we know that employees almost always underestimate what they actually get from their employer; everyone knows what they are paid but the value of additional elements such as benefits are often misunderstood and undervalued," says Chris Wakely.

He continues, "Benefits are so important to attracting the right people and remaining competitive as an employer; they certainly should be elevated in discussions with potential recruits and existing employees. Communication to them should be finetuned, more frequent, targeted in nature, and of course, digital whenever possible since that is employees' preferred method to obtain information – Its all about treating them as if they are consumers.”

Driving Employee Engagement with Benefits and Targeted Communication

Employers should use benefits to drive employee engagement. Employers will even differentiate their organizations and improve chances with talent attraction when they highlight their total reward offering. It is important to get employees to take part– to enroll in what is offered, too.

"Communication is key in inspiring employees. In regards to benefits, clarity is tops," adds Chris.

Lack of information is a key area that employees complain about and could explain the difference in what benefits they rate as being important to which benefits they enjoy and actually participate in. Furthermore, communication about benefits should not be limited to the interview moment or during onboarding discussions or even any enrollment period. Rather, communication should be ongoing throughout the employee lifecycle so as to add richness to the overall employee experience.

"A key aim in employee communications should be to make the total reward known, appreciated, and something exciting to participate in. Keeping the employee’s perspective in mind and understanding their objectives throughout their journey adds a layer of information for HR that helps guide them in communicating benefit availability at key stages," adds Chris. "Infact, communicating in a way that employees prefer, that is, digitally, is just as important as deciding upon which information to provide and when."

Chris Wakely will be presenting on Day 1 of the HR Vision event in London-- on November 22nd at 11:30am.